Market experiments
In our company and in the companies of our clients, over the last few years, we have learned to “adjust products to customers” – look for a product-market fit. That is, in a certain market situation, place an advertisement in the reception environment and profitably acquire customers and then sell them.
Now we need to do the same, not in a matter of months – years, but in a week or preferably a day
- In most companies, the only way to survive is to quickly adjust the offer and/or the method of acquiring customers to market requirements. Especially where sales decreased drastically.
- Additionally, since we assume the economy will not recover quickly, we need to be very cost-effective. With the smallest possible expenditure of funds, we have to learn whether a new idea for running a business model, will generate profits or not.
- Customers set entirely new requirements for us and as the only company on the market, we can conduct a market experiment within a few days. They are interested in finding the answer to the question of which product range (current or future) is selling the best now. What to invest in now and what to invest in soon?