I have been working in marketing for 17+ years, and for 5+ years I worked as a CMO (Marketing Director) in international IT companies.
When the company I worked for received the “Forbes Diamond Award” for one of the fastest growing companies in Poland, I made the decision to set up my own Digital Marketing Agency.
In this way, I wanted to solve the problems that I had while working as a director:
I worked with agencies that sold “what was on the menu”, they didn’t care about providing reliable information: what works best? If the company did post on Facebook, they were selling it.
They didn’t care if it made sense in my industry, for my products.
That’s why we, as an agency, support all the Digital Marketing, offer all 19 customer acquisition channels, and after a few weeks we are able to answer the question of which ones work best.
A total of 11 people worked in my department after three years. Most of them externally, and I was responsible for communication between them. It took 80% of my working time. I trimmed pictures and sent e-mails between them. Yes, no director should work like this, it’s a waste of time. Additionally, none of them felt responsible for the results: “Because the website is done well, only SEO is badly prepared”, “SEO is well-prepared, only the plugin needs to be updated on the page”, “Google Ads, works well, but the graphic designer needs to improve pictures”. Therefore, one person is assigned to contact us, who answers all calls and solves problems.
I needed reliable reports describing what was happening with the customer from the first contact with the advertisement until the moment of purchase. When working with several agencies, they often try to conceal credible results and shift responsibility among themselves. I believe that marketing processes should not be set up this way. At the end of the month or week, the CMO should receive the chart. The investment in Google Ads was this much, the return on investment was like this. The investment in LinkedIn Ads was this much – the return was so… Profitable management of promotional budgets is possible if the director receives reliable information about what works best. We specialize in providing this data. We are the best at this.
– Wojciech Idzikowski, PhD
Modern marketing software allows you to find out what activities are undertaken by competitors. Exactly what ads are they preparing their customers for, what keywords is their page showing for, how much money are they spending on each customer acquisition channel?
Marketing agencies specializing in one area will recommend what they have on offer. We are competent to implement all 19 digital marketing channels (Google Ads, SEO, Facebook Ads, LinkedIn Ads, E-mail marketing, Re-marketing, Content marketing and others). We don’t care about selling the same thing to everyone, we want to deliver value and profit. Which is only possible by investing in the most profitable ways to acquire customers. We are able to provide this.
We have worked for over 100 companies from the IT & Software industry, usually we serve 10 of them at a time. We know exactly what works best in a given quarter or month. Furthermore, we know what the trends are, we do not break open doors. The company does not have to burn through budgets to check the latest solutions, it has this knowledge from us. Tested and reliable. We offer all the know-how collected over many years, tested on marketing budgets of several million zlotys, as part of an audit. Companies often buy our service as part of benchmarking – implemented within several hours of our work.
