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Digital Marketing Quiz
Sprawdź poziom swojej wiedzyDigital Marketing Quiz If the questions seem too difficult for you, this e-book may be interesting for you: E-book: Digital Marketing during COVID-19 Loading…
[Marketing for IT] Agile Approach
The goal of marketing for IT companies is to prepare your business to scale. Generally, many companies in this industry operate on the basis of manual customer acquisition. Mostly, focused on the very effective work of one person from the company who builds relationships with...
#8 Digital Marketing during COVID-19: An example of organization of processes in the marketing department for medium-sized companies
The main processes of the marketing department have been defined in the marketing department: Acquiring new customers, understood as: Making as many potential (well-paid) customers send inquiries / software trials as possible. Achieving high returns on investment in a particular...
#7 Digital Marketing during COVID-19: Stages of building processes in Digital Marketing
Why build processes? Functional orientation vs process orientation Functional orientation (classic – vertical) is based on building a marketing department on the basis of job titles. For example: marketing specialist, marketing manager and others. The name for this...
#6 Digital Marketing during COVID-19: Rapid Market Experiments
Rapid Market Experiments in Digital Marketing Preparing campaigns to determine if a “product fits the market” makes sense when introducing a new highly innovative product to the market. For example, in the current market situation (pandemic) when we are trying to digitize...
#5 Digital Marketing during COVID-19: Roadmap to market experiments
The market experiment in Digital Marketing Our challenge is to find the “cheapest way to fail”. So in the current market conditions, we are trying to prepare such a scenario of activities that will answer the question of whether the product will be accepted on the market as...
#4 Digital Marketing during COVID-19: Marketing activities during a pandemic
Marketing activities during a pandemic GOAL: Winning as much of the market as possible Assumptions If our observations in terms of the economic and social situation are confirmed – we really want to be those who will find themselves on a rising tide. Due to the actions...
#3 Digital Marketing during COVID-19: Conducting market experiments on the example of 0101marketing.
Assumptions in Digital Marketing We do not want to be a company that tells about the way our clients operate because we treat it as a trade secret. However, we are happy to share our experiences so that it is possible to find an analogy and apply this methodology to other companies....
#1 Digital Marketing during COVID-19: Understanding the COVID-19 Economic Shock
Understanding the economical shock caused by COVID-19 and Digital Marketing There is a lot of writing about COVID-19 in terms of the number of cases. Very little is written about what companies should do in order not to go out of the market? This is a critical question for...
#2 Digital Marketing during COVID-19: Market experiments
Market experiments In our company and in the companies of our clients, over the last few years, we have learned to “adjust products to customers” – look for a product-market fit. That is, in a certain market situation, place an advertisement in the reception...
Framework: Building marketing processes in a medium-sized company
Table of contents Why build processes? Functional orientation Process orientation Stages of building marketing processes in the marketing department Define Measure Analyze, Correct, Control / Navigate Why build processes? Functional vs Process...