Together with the Billon Group, we have created a promotional campaign on LinkedIn (segment: c-level ppl, companies from Singapore). The campaign’s goals were achieved in the second month of the promotion
Billon created a high-performance DLT system for all asset classes: national currencies, documents & data and identity, meeting regulatory requirements and solving challenges for the wide adoption of blockchain technologies.
Challenge
The aim of the Billon Group was to verify the hypothesis whether Cost Per Acquisition for recipients on the Asian market would be attractive to them and ultimately would amount to ROAS> 1.
Solution
We analyzed the market potential and competitors’ activities. Our analysis showed that Singapore (C-level) will potentially be the most attractive market.
Due to the high competitiveness and high CPC rates for Google Ads campaigns, we proposed the implementation of the LinkedIn DM campaign using lead magnet (quick verification of the hypothesis) + LinkedIn Ads. Together, we selected and created an e-book entitled: Going Paperless with Blockchain.
Together, we also created a dedicated landing page: https://billongroup.com/white-paper and an animation for the implementation of the LinkedIn Ads campaign.
Effects
2400+
2400+
Messages sent on LinkedIn
35%
35%
Invitations accepted rate
400+
400+
Visits to a dedicated landing page
43USD
43USD
Cost Per Lead
