OOS is a software for sports facilities that allows to effectively manage a gym, a playroom for children, a swimming pool or a fitness club.
We have prepared a content marketing strategy based on the analysis of online queries, competitiveness and the attractiveness of topics for individual groups of recipients. Since the beginning of our cooperation, we have completed over 80 articles, regularly generating traffic at the level of +8,000 visits per year.
We have implemented full analytics on the website – Google Analytics, Google Tag Manager, Google Search Console. Thus, we verify which customer acquisition channels are effective and which groups of recipients convert best.