Category: Digital Marketing during COVID-19,

#8 Digital Marketing during COVID-19: An example of organization of processes in the marketing department for medium-sized companies

The main processes of the marketing department have been defined in the marketing department: Acquiring new customers, understood as: Making as many potential (well-paid) customers send inquiries...

#7 Digital Marketing during COVID-19: Stages of building processes in Digital Marketing

Why build processes?   Functional orientation vs process orientation   Functional orientation (classic – vertical) is based on building a marketing department on the basis of job...

#6 Digital Marketing during COVID-19: Rapid Market Experiments

Rapid Market Experiments in Digital Marketing Preparing campaigns to determine if a “product fits the market” makes sense when introducing a new highly innovative product to the...

#5 Digital Marketing during COVID-19: Roadmap to market experiments

The market experiment in Digital Marketing Our challenge is to find the “cheapest way to fail”. So in the current market conditions, we are trying to prepare such a scenario of...

#4 Digital Marketing during COVID-19: Marketing activities during a pandemic

Marketing activities during a pandemic GOAL: Winning as much of the market as possible   Assumptions If our observations in terms of the economic and social situation are confirmed –...

#3 Digital Marketing during COVID-19: Conducting market experiments on the example of 0101marketing.

Assumptions in Digital Marketing We do not want to be a company that tells about the way our clients operate because we treat it as a trade secret. However, we are happy to share our experiences...

#1 Digital Marketing during COVID-19: Understanding the COVID-19 Economic Shock

Understanding the economical shock caused by COVID-19 and Digital Marketing There is a lot of writing about COVID-19 in terms of the number of cases. Very little is written about what...

#2 Digital Marketing during COVID-19: Market experiments

Market experiments In our company and in the companies of our clients, over the last few years, we have learned to “adjust products to customers” – look for a...