We are only interested in results
I have been working in marketing for 17+ years, and for 5+ years I worked as a CMO (Marketing Director) in international IT companies.
When the company I worked for received the “Forbes Diamond Award” for one of the fastest growing companies in Poland, I made the decision to set up my own Digital Marketing Agency.
In this way, I wanted to solve the problems that I had while working as a director:
I worked with agencies that sold “what was on the menu”, they didn’t care about providing reliable information: what works best? If the company did post on Facebook, they were selling it.
They didn’t care if it made sense in my industry, for my products.
That’s why we, as an agency, support all the Digital Marketing, offer all 19 customer acquisition channels, and after a few weeks we are able to answer the question of which ones work best.
A total of 11 people worked in my department after three years.
Most of them externally, and I was responsible for communication between them. It took 80% of my working time.
I trimmed pictures and sent e-mails between them.
Yes, no director should work like this, it’s a waste of time.
Additionally, none of them felt responsible for the results: “Because the website is done well, only SEO is badly prepared”, “SEO is well-prepared, only the plugin needs to be updated on the page”, “Google Ads, works well, but the graphic designer needs to improve pictures”.
Therefore, one person is assigned to contact us, who answers all calls and solves problems.
I needed reliable reports describing what was happening with the customer from the first contact with the advertisement until the moment of purchase.
When working with several agencies, they often try to conceal credible results and shift responsibility among themselves.
I believe that marketing processes should not be set up this way. At the end of the month or week, the CMO should receive the chart.
The investment in Google Ads was this much, the return on investment was like this.
The investment in LinkedIn Ads was this much – the return was so…
Profitable management of promotional budgets is possible if the director receives reliable information about what works best. We specialize in providing this data. We are the best at this.