Marketing audit and marketing plan
Marketing audit and marketing plan is the best way to start your company’s digital marketing efforts. Choosing a marketing audit and marketing plan is a step that allows you to understand your market, identify the strengths and weaknesses of your competitors’ efforts, and optimize your own strategies.
Our experience working with 127+ IT and Software companies gives us a unique perspective on what works best.
With the information and know-how we have gathered over the years, we can save your company time and money by eliminating the need to test new solutions on your own.
As part of the marketing audit, we thoroughly learn about and analyze your company’s business model, conduct a market and competitor audit, and thoroughly evaluate your existing marketing efforts. On this basis, we prepare a comprehensive marketing plan for a period of 3 to 12 months, which will help you effectively scale your activities and achieve your goals.
We are trusted by more than 127 companies for whom we have generated 500+ million PLN in revenue
Why should your company choose marketing audit and marketing plan?
Allows you to learn from the mistakes of your competitors
Modern marketing software allows you to find out what actions competing companies are taking. Exactly what kind of ads they prepare for their customers, what keywords their site displays for, how much money they spend on the various channels of customer acquisition.
Allows you to minimize costs
Marketing agencies that specialize in one area will recommend what they have on offer. We have the expertise to implement all digital marketing channels. We don’t care about selling the same thing to everyone, we want to deliver value and profits. Which is only possible by investing in the most profitable ways to acquire customers.
Allows you to choose proven solutions
We have worked for more than 100 IT & Software companies, mostly serving 10 of them. We know exactly what works best in a given quarter or month. We know what the trends are, we don’t force open the doors that are already open. The company doesn’t have to burn through budgets to check the latest solutions, it has this knowledge from us. We offer the know-how gathered over many years, tested on marketing budgets of several million PLN, as part of the audit.
After the marketing audit is prepared, we will leave it up to you to decide whether you want to implement the audit yourself or with us – if so, to what extent? The copyrights to the completed audit belong 100% to you, so you can implement it with another company or internally.
Marketing audit and marketing plan – what goes into it?
We get to know and analyze your company’s business model
The basis for conducting an audit and marketing plan is to understand what your company does. Together we will prepare a Business Model Canvas (method: Lean Business Model Canvas) that will identify areas such as:
- What problem your customers are experiencing,
- What solution you offer to solve a specific problem,
- Customer segment / ICP = Ideal customer profile,
- Unique Selling Proposition (USP),
- Unfair Advantage (UA),
- Reason to Trust (RTB),
- Key metrics / KPIs,
- Marketing channels,
- Revenue structure,
- Cost structure.
02
We conduct market and competition audits
We analyze the market for interest in services within your company’s offering. Is there real interest, how much competition is there, are there hot leads in the market – people who know they have a problem and are looking for a solution provider that provides services like your company’s, or warm / cold leads – people who don’t know they have a problem, or know they have a problem but have no information on how to deal with it and need education?
We also verify your direct and indirect competitors. We prepare a report for you from which you can find out:
- what kind of traffic they generate on their site,
- what marketing channels they use,
- how they want to position themselves online,
- how much they spend on advertising and what results it gives them.
03
We audit your company’s digital marketing
A digital marketing audit in your company includes: human resources, implemented marketing strategies, their effectiveness, areas of activity, MarTech stack.
- Audit of customer behavior analytics: Google Analytics, Google Search Console, Google Tag Manager.
- Audit of the effectiveness of digital marketing activities: Google Ads, Facebook Ads, Google Analytics.
- Website audit: semrush, Google PageSpeed, Google Search Console.
- Audit of customer acquisition channels (PPC, SEO + Organic, Direct, Social).
04
We prepare a marketing plan for 3 – 12 months
From all available digital marketing customer acquisition channels, we will suggest those that have the best chance of success – based on our experience with similar companies in the industry, and on the basis of previous steps (business model analysis, market audit, competition and previous marketing activities).
We will develop ways to measure results (ROAS) for each of the customer acquisition channels.
The overarching goal that the marketing plan is to achieve is to prepare the company for scaling by finding profitable customer acquisition channels.
Pricing: Audit & Marketing Plan
Audit & Marketing Plan
EUR1000
Marketing audit and plan is a comprehensive audit and a detailed marketing plan for a period of 3 – 12 months. The audit includes an analysis of the business model, existing activities, market, competition. The plan includes both strategic and operational digital marketing activities. Including the work schedule, the reason for choosing particular activities and output. In addition, you get an estimate of how effective the campaigns can be: CPL, ROAS, Conversion rate, etc.
Marketing audit and plan:
- Business model analysis
- Lean Business Model Canvas
- Audit of marketing activities
- Audit of the website
- Recommendations for marketing and website
- Analysis of market potential
- Competitor analysis
- Comparison of your company vs the competition
- Marketing plan for 3 – 12 months
- Estimation of results
All the marketing services you need – in one place
Strategy
- Marketing audit
- Market research
- Brand communication strategy
- Customer journey mapping
- Marketing funnels
- Content marketing strategy
- Marketing channel strategy
- Planning and scheduling of activities
- Go-to-market strategy
Digital
- Implementation of PPC campaigns
- Implementation of websites
- Content marketing and SEO
- Lead generation
- Account Based Marketing
- Conversion Rate Optimization
- Social media
- Email marketing and LinkedIn DM
Design
- Branding and brand identity
- UX and UI design
- Web design
- Application design
- Graphic design
- Graphic design for content, e.g. E-books
- Pitch decks
Analytics
- Comprehensive analytics and reporting
- Full suite of tools from Google
- CRM implementations
Take advantage of the experience of an agency that specializes in scaling business and knows your industry very well
We base our work on a strategic approach – in-depth data analysis and a full understanding of your business model. This allows us to effectively tailor our strategy to the needs of the market and determine the most optimal growth path for your business. Our specialists work to create a consistent and effective marketing strategy that will support your business goals.
As a 360° digital marketing agency, we also believe in a data-driven approach – we base our activities on data and measuring their effectiveness. As a result, we are able to accurately determine marketing ROI (ROI / ROAS / ROMI) and effectively scale your company’s revenue. Our decisions are made on the basis of analysis and testing, which guarantees optimal use of the marketing budget.
We handle all key digital marketing channels, including PPC campaigns, content marketing, SEO and social media, allowing us to provide comprehensive solutions tailored to the predefined needs of each of our clients.
Marketing Audit & Marketing Plan
Frequently Asked Questions
Why is it worth to conduct marketing audit and marketing plan?
Marketing audit and marketing plan identifies the strengths and weaknesses of marketing activities, understands the market and competition, and optimizes strategies for cost efficiency and generating the highest value for customers. It’s an investment that pays off by increasing the profitability of marketing activities.
What is the scope of the marketing plan?
The marketing plan includes strategic and operational activities for a period of 3-12 months, including the estimation of working hours, justification for the selection of individual activities and the expected effect in the form of CPL, ROAS, Conversion rate, etc. The goal is to prepare the company for scaling by identifying the most profitable customer acquisition channels.
What is included in a marketing audit?
As part of the audit, we analyze your business model and prepare a Lean Business Model Canvas. We audit digital marketing activities and the website. Then we formulate recommendations for marketing activities and changes to the website. The audit additionally includes an analysis of the market potential and a full analysis of the competition.
How much does an audit and a marketing plan cost?
Marketing audit and marketing plan costs 1000USD as a one-time payment.
Can I implement the marketing plan myself after receiving it?
Yes, the copyright to the audit and marketing plan is 100% owned by the client. You can carry out the plan on your own or with another company if that’s what you prefer. Our role is to provide a comprehensive analysis and recommendations, and you decide on the next steps.
What marketing services do you offer besides audit and plan?
We offer a full range of marketing services, from strategy to implementation, in areas such as: PPC campaigns, websites, content marketing and SEO, lead generation, social media, email marketing, branding, UX/UI design, analytics and reporting. We are a comprehensive marketing partner for IT and Software companies.
We know how to ensure your success
More than 130 of our clients have trusted us with a combined budget of 90+ million in marketing expenditures.
Authenteq
Cost Per Lead:
38 USD
During the year-long cooperation – together with Authenteq – we achieved ARR of 1.2 million euros, increasing the number of leads to 2,000 (40x increase).
Cloudica
Cost Per Lead: 15 USD
For Cloudica, we developed a new brand communication system – a website and launched new profitable customer acquisition channels (Google Ads, LinkedIn DM, Content Marketing, SEO).
Billon Group
Cost Per Lead: 43 USD
Together with Billon Group, we created a promotional campaign on LinkedIn (segment: c-level ppl, Singapore-based companies). The campaign goals were achieved in the second month of the promotion.
What do customers say
about working with us?
“I am very impressed with their expertise in customer acquisition for IT companies. Thanks to 0101marketing, our customer acquisition channels have increased ROAS and thus the number of leads generated.”
Katarzyna Kaźmierczak-MrozińskaCEO, Authenteq
“0101marketing proposed a marketing plan that quickly yielded satisfactory results. The team got to the heart of ad-hoc customer preferences and needs. Overall, their competence in the field was crucial to the success of this collaboration.”
Adam KoteckiCEO, Cloudica
“We like how they iteratively refine the marketing process. The campaign on LinkedIn received positive feedback from the messages sent. The effective approach to our marketing has delivered reliable results.”
Norbert KozłowskiCo-Owner, ARC Software
“They really cared about our business and were very sincere in everything. Thanks to 0101marketing's efforts, the company's leads, traffic and revenue increased. Their unique strategies for acquiring new customers have helped us succeed.”
Eryk GąszczykCEO, spinbits.io
