Improve Marketing Effectiveness with Conversion Rate Optimization
Conversion Rate Optimization involves analyzing data and the marketing funnel, optimizing page elements, text, and individual campaigns to maximize the return on investment in marketing activities by improving conversion rates.
ROI doesn’t come from paid advertising, social media, or SEO. It comes from acquiring leads and converting them into customers
Marketing efforts produce measurable results only when users take the desired action. CRO helps maximize ROI from campaigns by providing valuable data-driven insights, eliminating uncertainty in decision-making.
With CRO, you can get more customers without having to invest in more marketing activities, or without having to raise budgets in paid campaigns to attract more visitors.
By optimizing both your campaigns and your site for conversions, you increase the efficiency with which you use existing traffic.
We are trusted by more than 127 companies for whom we have generated 500+ million PLN in revenue
Conversion Rate Optimization (CRO) service implementation process.
Our Conversion Rate Optimization service is based on a proven process that allows you to systematically increase the effectiveness of your campaigns and website.
Identifying bottlenecks
The first step is a basic analysis of your marketing channels and your website, the analytics tools you have implemented, and how you relate this to your business model and goals. We use advanced tools such as Google Analytics, SEMrush, hotjar to precisely pinpoint bottlenecks in the customer journey.
02
In-depth analysis
Once we identify areas for improvement, we conduct an in-depth analysis using quantitative data. We collect information about user behavior to understand what exactly causes the abandonment of the site at a given stage. This comprehensive perspective allows us to develop effective solutions.
03
Prioritization of activities
Based on the collected data and insights, we organize a workshop during which we present ideas for optimization. We then prioritize them, taking into account the potential impact on conversions and effort. Thanks to this, we focus on changes that will bring the greatest benefits.
04
Preparation and implementation of experiments
The next step is to prepare experiments that will allow us to verify the effectiveness of our ideas. We establish hypotheses, design test variants, and calculate the Minimum Detectable Effect (MDE) to ensure that the results are statistically significant.
05
Effects analysis and recommendations
Once the experiments are running, we carefully analyze the results. We investigate which changes brought the expected increase in conversions and which turned out to be ineffective. We share the results with the team to learn lessons for the future and continuously improve our strategy.
Take advantage of the experience of an agency that specializes in scaling business and knows your industry very well
We base our work on a strategic approach – in-depth data analysis and a full understanding of your business model. This allows us to effectively tailor our strategy to the needs of the market and determine the most optimal growth path for your business. Our specialists work to create a consistent and effective marketing strategy that will support your business goals.
As a 360° digital marketing agency, we also believe in a data-driven approach – we base our activities on data and measuring their effectiveness. As a result, we are able to accurately determine marketing ROI (ROI / ROAS / ROMI) and effectively scale your company’s revenue. Our decisions are made on the basis of analysis and testing, which guarantees optimal use of the marketing budget.
We handle all key digital marketing channels, including PPC campaigns, content marketing, SEO and social media, allowing us to provide comprehensive solutions tailored to the predefined needs of each of our clients.
Conversion Rate Optimization (CRO) Frequently Asked Questions
What is Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is a process that aims to increase the percentage of users taking desired actions on a website, such as shopping, signing up, or filling out forms. CRO is about analyzing data, testing different solutions, and making changes that improve the user experience and maximize ROI.
What are the benefits of Conversion Rate Optimization?
Conversion Rate Optimization allows you to increase conversions without having to generate more traffic to your website. With optimization, you can improve the effectiveness of your marketing efforts, increase revenue, and improve the user experience, which leads to greater user satisfaction and loyalty.
What tools are used in Conversion Rate Optimization process?
In Conversion Rate Optimization process, we use various analytical and testing tools, such as Google Analytics, Hotjar, Optimizely, Crazy Egg, VWO and many others. These tools help us collect data, analyze user behavior, and conduct A/B testing.
How does the CRO service process work?
The CRO process consists of several key steps: bottleneck identification, in-depth quantitative data analysis, idea prioritization, A/B experiment preparation, and results analysis. Each of these steps is essential for effective conversion optimization.
How long does the CRO process take?
The duration of the CRO process may vary depending on the specifics of the project and the number of tests we want to perform. Usually, you can see the first results within a few weeks, but optimization is an ongoing process that requires regular reviews and updates of your strategy.
Is Conversion Rate Optimization right for every industry?
Yes, Conversion Rate Optimization can be used in any industry where there is a need to increase conversions. Whether you run an online store, subscription service or blog, conversion optimization will help you make better use of your website traffic and increase revenue.
What are the most common mistakes in Conversion Rate Optimization?
The most common mistakes in Conversion Rate Optimization are not analyzing data before making changes, testing too many elements at once, ignoring user feedback, and not constantly monitoring the results. A data-driven approach and regular strategy adjustments are key.
All the marketing services you need – in one place
Strategy
- Marketing audit
- Market research
- Brand communication strategy
- Customer journey mapping
- Marketing funnels
- Content marketing strategy
- Marketing channel strategy
- Planning and scheduling of activities
- Go-to-market strategy
Digital
- Implementation of PPC campaigns
- Implementation of websites
- Content marketing and SEO
- Lead generation
- Account Based Marketing
- Conversion Rate Optimization
- Social media
- Email marketing and LinkedIn DM
Design
- Branding and brand identity
- UX and UI design
- Web design
- Application design
- Graphic design
- Graphic design for content, e.g. E-books
- Pitch decks
Analytics
- Comprehensive analytics and reporting
- Full suite of tools from Google
- CRM implementations
We know how to ensure your success
More than 130 of our clients have trusted us with a combined budget of 90+ million in marketing expenditures.
Authenteq
Cost Per Lead:
38 USD
During the year-long cooperation – together with Authenteq – we achieved ARR of 1.2 million euros, increasing the number of leads to 2,000 (40x increase).
Cloudica
Cost Per Lead: 15 USD
For Cloudica, we developed a new brand communication system – a website and launched new profitable customer acquisition channels (Google Ads, LinkedIn DM, Content Marketing, SEO).
Billon Group
Cost Per Lead: 43 USD
Together with Billon Group, we created a promotional campaign on LinkedIn (segment: c-level ppl, Singapore-based companies). The campaign goals were achieved in the second month of the promotion.
What do customers say
about working with us?
“I am very impressed with their expertise in customer acquisition for IT companies. Thanks to 0101marketing, our customer acquisition channels have increased ROAS and thus the number of leads generated.”
Katarzyna Kaźmierczak-MrozińskaCEO, Authenteq
“0101marketing proposed a marketing plan that quickly yielded satisfactory results. The team got to the heart of ad-hoc customer preferences and needs. Overall, their competence in the field was crucial to the success of this collaboration.”
Adam KoteckiCEO, Cloudica
“We like how they iteratively refine the marketing process. The campaign on LinkedIn received positive feedback from the messages sent. The effective approach to our marketing has delivered reliable results.”
Norbert KozłowskiCo-Owner, ARC Software
“They really cared about our business and were very sincere in everything. Thanks to 0101marketing's efforts, the company's leads, traffic and revenue increased. Their unique strategies for acquiring new customers have helped us succeed.”
Eryk GąszczykCEO, spinbits.io
