External Marketing Director – CMOaaS
Have a person who strategically plans and coordinates the work of your team. A third-party Chief Marketing Officer (CMOaaS) is a service in which you get an experienced marketing strategist to set the direction of your marketing efforts and oversee the work of your marketing team.
External Marketing Director: marketing coordinator with experience in your industry
Our CMO-as-a-Service (CMOaaS) is a flexible collaboration model that allows companies to access marketing coordinators with years of strategic experience in your industry, without the need to hire a full-time marketing director.
With CMOaaS, organizations can benefit from experience and expertise in developing and implementing effective marketing strategies tailored to their specific business, and count on the coordination and execution of planned activities.
We are trusted by more than 127 companies for whom we have generated 500+ million PLN in revenue
External Marketing Director
Our CMOaaS service is a flexible subscription-based collaboration model, generally from 10h to 40h per month, depending on your needs
Cost savings
Hiring a full-time CMO comes at a high cost, which includes salary, benefits and other expenses. CMOaaS offers access to experts in marketing at a fraction of that price, allowing for a significant reduction in expenses.
Flexibility
The CMOaaS model allows companies to adjust the level of support to meet current needs. You can use services on a project basis or on a permanent basis, enabling you to respond quickly to changing market conditions.
Taking over marketing responsibilities
Hiring an external specialist as part of the CMOaaS service allows company managers to relieve themselves of the burden of day-to-day coordination of marketing activities. The appointed expert takes over the responsibility for developing and implementing the marketing strategy, managing the team and monitoring the effectiveness of the activities undertaken.
What’s included in the External Marketing Director – CMOaaS service?
As part of the CMOaaS service, we offer comprehensive management of marketing activities, which includes:
Development of a marketing strategy
We create a customized marketing strategy that takes into account your business goals, market and competitive analysis.
02
Marketing team management
We coordinate the work of the marketing team, both internally and externally, ensuring consistency of activities and efficiency in the implementation of plans.
03
Implementation of marketing activities
We implement planned marketing activities, including advertising campaigns, content marketing, social media marketing, etc. If the need arises due to lack of internal resources, you can use the services of our agency within specific areas.
04
Monitoring and analysis of the results
We regularly analyze the results of marketing activities, which allows us to adjust strategies and implement optimizations on an ongoing basis to maximize efficiency.
05
Regular communication with decision makers
As part of the CMOaaS service, we provide weekly or bi-weekly meetings to discuss the progress of the marketing strategy, analyze the results of activities and identify areas for optimization. This allows us to keep decision-makers informed of key performance indicators and adjust activities to meet changing market needs.
All the marketing services you need – in one place
Strategy
- Marketing audit
- Market research
- Brand communication strategy
- Customer journey mapping
- Marketing funnels
- Content marketing strategy
- Marketing channel strategy
- Planning and scheduling of activities
- Go-to-market strategy
Digital
- Implementation of PPC campaigns
- Implementation of websites
- Content marketing and SEO
- Lead generation
- Account Based Marketing
- Conversion Rate Optimization
- Social media
- Email marketing and LinkedIn DM
Design
- Branding and brand identity
- UX and UI design
- Web design
- Application design
- Graphic design
- Graphic design for content, e.g. E-books
- Pitch decks
Analytics
- Comprehensive analytics and reporting
- Full suite of tools from Google
- CRM implementations
Take advantage of the experience of an agency that specializes in scaling business and knows your industry very well
We base our work on a strategic approach – in-depth data analysis and a full understanding of your business model. This allows us to effectively tailor our strategy to the needs of the market and determine the most optimal growth path for your business. Our specialists work to create a consistent and effective marketing strategy that will support your business goals.
As a 360° digital marketing agency, we also believe in a data-driven approach – we base our activities on data and measuring their effectiveness. As a result, we are able to accurately determine marketing ROI (ROI / ROAS / ROMI) and effectively scale your company’s revenue. Our decisions are made on the basis of analysis and testing, which guarantees optimal use of the marketing budget.
We handle all key digital marketing channels, including PPC campaigns, content marketing, SEO and social media, allowing us to provide comprehensive solutions tailored to the predefined needs of each of our clients.
CMOaaS External Marketing Director
Frequently Asked Questions
What is CMOaaS?
CMOaaS, or Chief Marketing Officer as a Service, is a collaborative model that allows companies to access the services of an experienced marketing director without having to hire one full-time. This allows you to benefit from the knowledge and experience of a specialist who will help you develop and implement your marketing strategy.
How much does the CMOaaS External Marketing Director service cost?
The cost of a CMOaaS External Marketing Director varies and depends on the scope of services and level of support. We offer flexible plans that can be tailored to your company’s needs. Packages start as low as 2,000 PLN /month.
What are the benefits of using an External Marketing Director?
- Cost savings: An external CMOaaS Marketing Director is more cost-effective than hiring a full-time CMO, eliminating high salaries and benefits.
- Flexibility: The ability to adjust the level of support to the company’s current needs, allowing the company to respond quickly to market changes.
- Access to expertise: You gain access to a team of experienced professionals who implement proven marketing strategies.
- Increased efficiency: An external marketing director allows you to focus on key operational activities while experts handle marketing strategy.
What services are included in the CMOaaS External Marketing Director?
CMOaaS Outside Marketing Director services include developing a marketing strategy, managing the marketing team, implementing campaigns, monitoring results, and regularly consulting with company decision makers.
What does the CMOaaS collaboration process look like?
As part of the CMOaaS External Marketing Director service, we conduct an analysis of the current marketing situation, develop a strategy, implement marketing activities and monitor their effectiveness. We regularly communicate with management to adjust activities to meet changing needs.
We know how to ensure your success
More than 130 of our clients have trusted us with a combined budget of 90+ million in marketing expenditures.
Authenteq
Cost Per Lead:
38 USD
During the year-long cooperation – together with Authenteq – we achieved ARR of 1.2 million euros, increasing the number of leads to 2,000 (40x increase).
Cloudica
Cost Per Lead: 15 USD
For Cloudica, we developed a new brand communication system – a website and launched new profitable customer acquisition channels (Google Ads, LinkedIn DM, Content Marketing, SEO).
Billon Group
Cost Per Lead: 43 USD
Together with Billon Group, we created a promotional campaign on LinkedIn (segment: c-level ppl, Singapore-based companies). The campaign goals were achieved in the second month of the promotion.
What do customers say
about working with us?
“I am very impressed with their expertise in customer acquisition for IT companies. Thanks to 0101marketing, our customer acquisition channels have increased ROAS and thus the number of leads generated.”
Katarzyna Kaźmierczak-MrozińskaCEO, Authenteq
“0101marketing proposed a marketing plan that quickly yielded satisfactory results. The team got to the heart of ad-hoc customer preferences and needs. Overall, their competence in the field was crucial to the success of this collaboration.”
Adam KoteckiCEO, Cloudica
“We like how they iteratively refine the marketing process. The campaign on LinkedIn received positive feedback from the messages sent. The effective approach to our marketing has delivered reliable results.”
Norbert KozłowskiCo-Owner, ARC Software
“They really cared about our business and were very sincere in everything. Thanks to 0101marketing's efforts, the company's leads, traffic and revenue increased. Their unique strategies for acquiring new customers have helped us succeed.”
Eryk GąszczykCEO, spinbits.io
