Go-to-Market Strategy: We effectively bring products and services to market
As an agency dedicated to bringing products and services to market, we use our data-driven approach, industry experience and omnichannel marketing to deliver strategies that translate into measurable business success.
Increase the chance of market success with the Go-to-Market strategy
Go-to-Market (GTM) strategy is becoming an indispensable tool that not only increases the likelihood of market success, but also allows for effective risk management and maximization of return on investment.
A properly planned Go-to-Market strategy is the foundation for any new product launch initiative.
It acts as a compass that guides a company through the complex process from idea to implementation, while enabling it to identify key elements that can influence success in a particular market segment. In the face of increasing competition and changing consumer preferences, the importance of GTM becomes even clearer.
As part of a GTM strategy, companies have the ability to thoroughly analyze the market, which allows them to identify their target audience and determine their unique needs. As a result, organizations can tailor their products and marketing communications in a way that best meets customer expectations. Moreover, a key element of the strategy is also the formulation of a unique value proposition (UVP) that differentiates the offering from the competition.
We are trusted by more than 127 companies for whom we have generated 500+ million PLN in revenue
Go-to-Market strategy
Our GTM strategy allows us to effectively identify the target audience, define a unique value proposition and optimize distribution channels.
Better understanding of the market and customers
Developing a GTM strategy requires an in-depth analysis of your market, competitors and target audience. This process allows you to better understand your customers’ needs, their buying preferences and the gaps that your product can fill. This allows you to more precisely tailor your offerings and communications to meet market expectations.
Risk mitigation
A GTM strategy helps you identify potential challenges and risks even before you launch a product. This allows you to develop contingency plans and be prepared for different scenarios. This minimizes the chances of unexpected problems that could jeopardize business success.
Building a competitive advantage
An effective GTM strategy can help your product stand out from the competition. With a better understanding of the market, precise targeting and distinctive communications, your product has a better chance of gaining market share and building a long-term competitive advantage.
Go-to-Market strategy services
Our GTM strategy services include comprehensive support to effectively introduce the product to relevant market segments.
Market and competition analysis
We start with a thorough market analysis to understand the context in which your product will be introduced. We evaluate the competition, identify market gaps, and analyze trends to better understand potential customers and their needs.
02
Identification of the target group
We help you define your ideal customer (ICP) so you can precisely target your marketing efforts. We collect key data about their needs, online presence, activities, potential solutions they are looking for to create a detailed profile of the target audience.
03
Development of a value proposition
We work with you to define a unique value proposition that sets your product apart from the competition. A clearly defined value proposition is crucial for effective communication with customers. To do this, we use the Lean Business Model Canvas.
04
Selection of digital marketing channels
We help you choose the right channels to reach your target audience. As a digital marketing agency that offers 30+ services, we have experience in implementing omnichannel campaigns, so we know which channels, with a given communication work effectively for the selected segment.
05
Development of a marketing plan
We create a detailed marketing plan that takes into account organic activities, advertising campaigns, content marketing, social media and communication strategies. The plan is tailored to the specifics of your product and market.
06
Implementation, monitoring and optimization
Once the Go-to-Market strategy is developed, we support you in its implementation. We regularly monitor the results of the activities, analyze the data and make the necessary optimizations to ensure that the strategy delivers the expected results.
All the marketing services you need – in one place
Strategy
- Marketing audit
- Market research
- Brand communication strategy
- Customer journey mapping
- Marketing funnels
- Content marketing strategy
- Marketing channel strategy
- Planning and scheduling of activities
- Go-to-market strategy
Digital
- Implementation of PPC campaigns
- Implementation of websites
- Content marketing and SEO
- Lead generation
- Account Based Marketing
- Conversion Rate Optimization
- Social media
- Email marketing and LinkedIn DM
Design
- Branding and brand identity
- UX and UI design
- Web design
- Application design
- Graphic design
- Graphic design for content, e.g. E-books
- Pitch decks
Analytics
- Comprehensive analytics and reporting
- Full suite of tools from Google
- CRM implementations
Take advantage of the experience of an agency that specializes in scaling business and knows your industry very well
We base our work on a strategic approach – in-depth data analysis and a full understanding of your business model. This allows us to effectively tailor our strategy to the needs of the market and determine the most optimal growth path for your business. Our specialists work to create a consistent and effective marketing strategy that will support your business goals.
As a 360° digital marketing agency, we also believe in a data-driven approach – we base our activities on data and measuring their effectiveness. As a result, we are able to accurately determine marketing ROI (ROI / ROAS / ROMI) and effectively scale your company’s revenue. Our decisions are made on the basis of analysis and testing, which guarantees optimal use of the marketing budget.
We handle all key digital marketing channels, including PPC campaigns, content marketing, SEO and social media, allowing us to provide comprehensive solutions tailored to the predefined needs of each of our clients.
Go-to-Market Strategy
Frequently Asked Questions
What is a Go-to-Market (GTM) strategy?
A Go-to-Market (GTM) strategy is a step-by-step plan that describes the process of bringing a new product or service to market. It includes identifying the target audience, developing a value proposition, marketing strategy and sales plan to ensure market success.
Why is a Go-to-Market strategy important?
Having a solid GTM strategy is crucial because it allows you to better understand the market, minimize the risk of failure, and make efficient use of available resources. A well-thought-out strategy increases the chances of success and maximizes return on investment.
What are the main elements of a Go-to-Market strategy?
The main elements of GTM’s strategy are:
- Market and competitors analysis
- Identification of the target group
- Development of a unique value proposition
- Selection of distribution channels
- Marketing plan and sales strategy
What are the benefits of implementing a Go-to-Market strategy?
Implementing the GTM strategy brings benefits such as:
- Increased chances of market success
- Better matching of the product to customer needs
- Effective management of the marketing budget
- Building a competitive advantage
When should a Go-to-Market strategy be developed?
A GTM strategy should be developed before a new product or service is launched. It is also worth updating it when introducing an existing product to a new market or in response to changes in the market environment.
How long does it take to develop a Go-to-Market strategy?
The time it takes to develop a GTM strategy depends on the complexity of the product and the market. Usually, this process can take anywhere from a few weeks to a few months, depending on the scope of the analysis and planning.
How can your agency help in developing a GTM strategy?
Our agency offers comprehensive support in the field of GTM strategy, including market analysis, target group identification, development of a value proposition and assistance in the implementation of the marketing and sales plan. Thanks to our experience, we increase the chances of success of your product on the market.
We know how to ensure your success
More than 130 of our clients have trusted us with a combined budget of 90+ million in marketing expenditures.
Authenteq
Cost Per Lead:
38 USD
During the year-long cooperation – together with Authenteq – we achieved ARR of 1.2 million euros, increasing the number of leads to 2,000 (40x increase).
Cloudica
Cost Per Lead: 15 USD
For Cloudica, we developed a new brand communication system – a website and launched new profitable customer acquisition channels (Google Ads, LinkedIn DM, Content Marketing, SEO).
Billon Group
Cost Per Lead: 43 USD
Together with Billon Group, we created a promotional campaign on LinkedIn (segment: c-level ppl, Singapore-based companies). The campaign goals were achieved in the second month of the promotion.
What do customers say
about working with us?
“I am very impressed with their expertise in customer acquisition for IT companies. Thanks to 0101marketing, our customer acquisition channels have increased ROAS and thus the number of leads generated.”
Katarzyna Kaźmierczak-MrozińskaCEO, Authenteq
“0101marketing proposed a marketing plan that quickly yielded satisfactory results. The team got to the heart of ad-hoc customer preferences and needs. Overall, their competence in the field was crucial to the success of this collaboration.”
Adam KoteckiCEO, Cloudica
“We like how they iteratively refine the marketing process. The campaign on LinkedIn received positive feedback from the messages sent. The effective approach to our marketing has delivered reliable results.”
Norbert KozłowskiCo-Owner, ARC Software
“They really cared about our business and were very sincere in everything. Thanks to 0101marketing's efforts, the company's leads, traffic and revenue increased. Their unique strategies for acquiring new customers have helped us succeed.”
Eryk GąszczykCEO, spinbits.io
