It’s like, instead of hiring a Digital Marketing Manager, you have a team which handles ALL your digital marketing
Multichannel marketing campaigns
They rely on the use of many channels of contact with customers to build in them the belief that the company is present in many places. According to
research, the customer decides to purchase on average after 7 points of contact with the brand. It is important to achieve this profitably.
Customer tracking system
We use many customer behavior tracking tools.
This enables you to calculate your return on advertising investment (ROAS).
We are able to answer the question: how many points of contact did the customer have from the first contact with the advertisement until the moment of purchase.
Brand communication strategy
We often start cooperation by determining why the company’s offer is unique and worth buying.
We are looking for:
- USP – unique selling proposition
- RTB – reason to believe
- UA – unfair adventage – an answer to the question: means that a product / service cannot be copied or stolen.
A brand’s communication strategy determines the effectiveness of customer acquisition channels and is best written with someone who has industry experience.
Pages with optimized UX, using the best technologies in the cheapest way and with the highest quality.
Content marketing content, tailored to the requirements of the IT & Software industry.
|Digital marketing manager
|Usually, due to the competency base, one or two channels.
|We serve all channels, thanks to the work of specialists who deal only with this.
|Role in the company
|He asks what he should do, tests different solutions.
|We have experience in working with 5-10 companies and we know what works best.
|Approx. 3-5 years in one / two areas. Often experience unrelated to the industry.
|17 years of experience in implementing digital marketing strategies, using all customer acquisition channels.
|The pace of work
|He is proficient in handling the channels in which he has the most experience.
|We carry out tasks quickly, because we work in a team where individual specialists are proficient in the selected field. Especially in cases where there are news, such as the Google Analytics 4.
|Narrow specialization focused on doing things right.
|We specialize in the latest, best and proven practices. We do the right things.
|In many cases, he does not have enough experience to be an architect. He did not work for many companies in the industry – such a man costs 20-30 thousand. PLN per month. And employing himself – is risky as there are no suitable specialists. Often he is not able to carry out all marketing tasks, for example he is not a graphic designer and developer at the same time.
|Used properly by the owners of our agency.
|He reports every month what has been done.
|We inform the client on an ongoing basis about the number of leads obtained and sales profits.
Billon Group: Cost Per Lead = 43 USD
Together with Billon Group, we created a promotional campaign on LinkedIn (segment: c-level ppl, companies from Singapore). Campaign goals were achieved in the second month of the promotion.
Authenteq: Cost Per Lead = 38 USD
During the year of cooperation – together with Authenteq – we achieved ARR of EUR 1.2 million, increasing the number of leads to 2000 (40x increase).
Cloudica: Cost Per Lead = 15 USD
For Cloudica, we have developed a new brand communication system – a website and launched new profitable customer acquisition channels (Google Ads, LinkedIn DM, Content Marketing, SEO).
What do customers say about us?
“I am very impressed with the knowledge they have in the field of acquiring clients for IT companies. Thanks to 0101marketing, our customer acquisition channels increased ROAS and thus the number of leads generated.”Katarzyna Kazimierczak-MrowińskaCEO, Authenteq
“0101marketing proposed a marketing plan that quickly yielded satisfactory results. The team got to the heart of the preferences and needs of ad-hoc customers. Overall, their expertise in this area was crucial to the success of this collaboration.”Adam KoteckiCEO, Cloudica
“We like how they iteratively refine the marketing process. The campaign on LinkedIn received positive feedback from the messages sent. An effective approach to our marketing has delivered credible results.”Norbert KozłowskiCo-Owner, ARC Software
“They really cared about our business and were very sincere about everything. Thanks to the efforts of 0101marketing, the number of leads, traffic and revenue of the company increased. Their unique customer acquisition strategies have helped us succeed.”Eryk GąszczykCEO, spinbits.io