Generate more leads with Pay-Per-Click campaigns
Use our pay-per-click service to achieve higher ROI from your marketing campaigns, increase your reach, and get more qualified leads. Google Ads, LinkedIn Ads, Meta Ads, or YouTube Ads, we specialize in every PPC channel.
Our Pay-Per-Click Advertising Services
Pay-Per-Click (PPC) advertising is becoming a key tool in the arsenal of B2B marketers, enabling them to reach the right decision-makers, generate valuable leads, and build long-lasting relationships with customers.
The PPC model, in which advertisers pay only for clicks on their ads, allows you to optimize expenses and measure the effectiveness of campaigns in real time.
One of the most important advantages of PPC in the context of B2B is the ability to target precisely. Companies can target specific industries, positions, and locations, which increases the chances of reaching key decision-makers.
The use of platforms such as LinkedIn Ads, which are particularly effective in B2B advertising, allows you to tailor your campaign even more precisely to the needs of your target group.
We are trusted by more than 127 companies for whom we have generated 500+ million PLN in revenue
Our Pay-Per-Click Advertising Services
We offer a comprehensive suite of Pay-Per-Click (PPC) services, designed to increase leads & customers and maximize your company’s return on investment (ROI). Our team of experts is committed to helping businesses like yours succeed, with the knowledge and experience to deliver tangible results. Our approach includes:
Precise targeting
We will target the right target groups, which will increase the likelihood of conversion and attract users who are already interested in your products or services.
Creating effective ads
We offer attractive text, image and video ads that will attract attention and encourage action, which leads to more leads.
Campaign optimization
We regularly monitor and optimize campaigns in real-time to maximize results and ensure the highest possible ROI.
Detailed reporting
We provide clear reports that show the effectiveness of your campaigns, allowing you to adjust your strategy on an ongoing basis to further increase leads and customers.
We match channels to target groups and your company’s needs
Our agency specializes in managing PPC campaigns across multiple advertising platforms, helping businesses like yours achieve measurable results.
Google Ads
We offer a full range of Google Ads campaigns, including:
- Search campaigns: Ads that appear in Google search results, ideal for lead generation and sales.
- Display campaigns: Visually appealing ads that appear on websites and apps to increase your reach and brand awareness.
- Shopping campaigns: Showcase your products in the form of image ads that capture users’ attention.
- Performance Max campaigns: Integrated campaigns that use all available Google Ads resources to optimize results.
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LinkedIn Ads
We specialize in LinkedIn Ads campaigns that include:
- Sponsored ads: Promote content directly in the user feed, which increases engagement.
- Text ads: Short but effective ads that appear on the right side of LinkedIn.
- Video ads: Dynamic video content that captures the attention of professionals and decision-makers.
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Meta Ads
Our Meta Ads campaigns include:
- Facebook ads: Targeted to a broad audience with precise targeting.
- Instagram ads: Visual ads that engage users and increase brand awareness.
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YouTube Ads
In terms of YouTube Ads, we offer:
- TrueView video ads: Users can skip these ads after 5 seconds, which increases engagement.
- Bumper ads: Short, 6-second ads that grab attention in a short amount of time.
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Remarketing
Our remarketing campaigns include:
- Display ads: Shown to users who have previously visited your website, reminding them of what you have to offer.
- Dynamic remarketing: Personalized ads that show people the products they’ve shown interest in.
- Video remarketing ads: They remind people of your brand through video content on YouTube and other platforms.
All the marketing services you need – in one place
Strategy
- Marketing audit
- Market research
- Brand communication strategy
- Customer journey mapping
- Marketing funnels
- Content marketing strategy
- Marketing channel strategy
- Planning and scheduling of activities
- Go-to-market strategy
Digital
- Implementation of PPC campaigns
- Implementation of websites
- Content marketing and SEO
- Lead generation
- Account Based Marketing
- Conversion Rate Optimization
- Social media
- Email marketing and LinkedIn DM
Design
- Branding and brand identity
- UX and UI design
- Web design
- Application design
- Graphic design
- Graphic design for content, e.g. E-books
- Pitch decks
Analytics
- Comprehensive analytics and reporting
- Full suite of tools from Google
- CRM implementations
Take advantage of the experience of an agency that specializes in scaling business and knows your industry very well
We base our work on a strategic approach – in-depth data analysis and a full understanding of your business model. This allows us to effectively tailor our strategy to the needs of the market and determine the most optimal growth path for your business. Our specialists work to create a consistent and effective marketing strategy that will support your business goals.
As a 360° digital marketing agency, we also believe in a data-driven approach – we base our activities on data and measuring their effectiveness. As a result, we are able to accurately determine marketing ROI (ROI / ROAS / ROMI) and effectively scale your company’s revenue. Our decisions are made on the basis of analysis and testing, which guarantees optimal use of the marketing budget.
We handle all key digital marketing channels, including PPC campaigns, content marketing, SEO and social media, allowing us to provide comprehensive solutions tailored to the predefined needs of each of our clients.
Pay-Per-Click Campaigns
Frequently Asked Questions
What are PPC campaigns?
PPC (Pay-Per-Click) campaigns are a form of online advertising in which advertisers pay for each click on their ad. These ads are displayed on various platforms such as Google, Facebook, LinkedIn or YouTube, and are designed to attract users to the website and generate leads and sales.
What are the benefits of running a PPC campaign?
PPC campaigns offer many benefits, including:
- Instant traffic: You can quickly attract users to your website.
- Precise targeting: Ads can be targeted to specific demographics, which increases the chances of conversion.
- Budget control: You can set a daily or monthly budget, allowing you to manage your expenses flexibly.
- Measurable results: With analytics tools, you can track the performance of your campaigns and optimize them in real time.
What advertising platforms do you support?
We specialize in PPC campaigns on a variety of platforms, including:
- Google Ads: Search and Display Network ads.
- LinkedIn Ads: Ads targeted at professionals and decision-makers in the B2B industry.
- Meta Ads (Facebook and Instagram): Compelling visual and text ads.
- YouTube Ads: Video ads that capture people’s attention.
- Remarketing: Remind users who have previously visited your website about your brand.
How long does it take to launch a PPC campaign?
The timing of a PPC campaign launch can vary depending on the platform and the complexity of the campaign. Typically, campaigns can be up and running in a few days, but it can take a few weeks to fully optimize and achieve the best results.
What are the costs of a PPC campaign?
The costs of a PPC campaign depend on a variety of factors, including the platform you choose, the competitiveness of your keywords, and your advertising budget. You can set a daily or monthly spending limit, which allows you to control your costs.
How do you measure the effectiveness of PPC campaigns?
We measure the effectiveness of PPC campaigns using various metrics, such as:
- Click-through rate (CTR): The percentage of users who clicked on your ad.
- Cost per click (CPC): The average cost of each click on your ad.
- Conversion rate: The percentage of users who completed the desired action (e.g., purchase, sign-up).
- Return on Investment (ROI): Measures how much profit a campaign generates relative to spend.
What are some common mistakes in PPC campaigns?
The most common mistakes in PPC campaigns are:
- Lack of data analysis before making changes.
- Targeting too generally, which leads to a waste of budget.
- Unoptimized ads that don’t grab users’ attention.
- No remarketing, which limits the ability to reach users who have previously shown interest.
We know how to ensure your success
More than 130 of our clients have trusted us with a combined budget of 90+ million in marketing expenditures.
Authenteq
Cost Per Lead:
38 USD
During the year-long cooperation – together with Authenteq – we achieved ARR of 1.2 million euros, increasing the number of leads to 2,000 (40x increase).
Cloudica
Cost Per Lead: 15 USD
For Cloudica, we developed a new brand communication system – a website and launched new profitable customer acquisition channels (Google Ads, LinkedIn DM, Content Marketing, SEO).
Billon Group
Cost Per Lead: 43 USD
Together with Billon Group, we created a promotional campaign on LinkedIn (segment: c-level ppl, Singapore-based companies). The campaign goals were achieved in the second month of the promotion.
What do customers say
about working with us?
“I am very impressed with their expertise in customer acquisition for IT companies. Thanks to 0101marketing, our customer acquisition channels have increased ROAS and thus the number of leads generated.”
Katarzyna Kaźmierczak-MrozińskaCEO, Authenteq
“0101marketing proposed a marketing plan that quickly yielded satisfactory results. The team got to the heart of ad-hoc customer preferences and needs. Overall, their competence in the field was crucial to the success of this collaboration.”
Adam KoteckiCEO, Cloudica
“We like how they iteratively refine the marketing process. The campaign on LinkedIn received positive feedback from the messages sent. The effective approach to our marketing has delivered reliable results.”
Norbert KozłowskiCo-Owner, ARC Software
“They really cared about our business and were very sincere in everything. Thanks to 0101marketing's efforts, the company's leads, traffic and revenue increased. Their unique strategies for acquiring new customers have helped us succeed.”
Eryk GąszczykCEO, spinbits.io
