Choosing the right digital marketing agency is tricky, and the consequences of a wrong decision can be a catastrophe – this article will tell you how to avoid it.
As a manager, you know how hard it is to find the right partners to grow your business. There are over 55,000 digital marketing agencies on Clutch alone. How are you supposed to know which agency is best for your company?
The hardest thing about marketing used to be that you couldn’t really measure the results. Even if sales went up, you barely had any idea if it was thanks to a campaign you spent all your budget on, or if it was just luck and referrals.
But in the digital world, marketing results can be quantified. You can follow a customer’s journey from the moment they first find you, to the moment they sign a deal.
And yet, a lot of managers are still in the dark. The hardest thing about marketing is not the lack of data anymore. It’s choosing which partners to work with, which channels to focus on, and knowing when to stop doing things that don’t benefit your business.