Digital marketing for SaaS is a tight and challenging race. Without the right strategies and techniques, it’s easy to fall behind your competitors. If you’re struggling to get more people...
Email marketing for SaaS remains one of the most effective ways to reach and engage your target audience. It also happens to be one of the most affordable and scalable marketing channels....
Sales funnel is a proven way to move leads through your marketing process and achieve SaaS marketing success. But it’s not as easy as dropping a few fields into your lead...
When it comes to measuring marketing performance, it can be challenging to know what the best metrics are. There is no universal set of KPIs that works for every SaaS business and marketing...
If you answered: “content marketing in our SaaS company is outstanding” – my congratulations, your company probably wins in the markets. But if you’ve disagreed or...
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Check the level of your knowledgeDigital Marketing Quiz If the questions seem too difficult for you, this e-book may be interesting for you: E-book: Digital Marketing during...
The goal of marketing for IT companies is to prepare your business to scale. Generally, many companies in this industry operate on the basis of manual customer acquisition. Mostly,...
The main processes of the marketing department have been defined in the marketing department: Acquiring new customers, understood as: Making as many potential (well-paid) customers send inquiries...