Deviniti

F

or nearly three years I worked at Deviniti (formerly InTENSO) as a marketing director. This company sold: IT services (testing, software development, support, and others), IT products (17 add-ons for Jira and many others), and was: Atlassian Platinum Partner, Perforce Partner of the Year 2017, and FreshWorks, BDMaestro, Clarive, Google and many others.

I built a marketing department there from scratch - when the company employed 150 people. When I decided to leave the CMO position and found my own marketing agency, 250 people worked in Deviniti. And the marketing department brought together 11 experts (employees and freelancers) - graphic designers, content developers, SEM agencies, and many others. Together with the management, we have also created an original way of optimizing marketing processes based on the agile approach and Jira Software.

Client:
Deviniti
Date:
2015-2018

The company’s revenues during this time increased almost four times.

I was responsible for marketing IT products in 64 countries for 5 million users.

The company’s clients include: Nasa, Toyota, ebay, airbnb, and many others.

In 2017, as a company representative, I participated in the award ceremony: “Forbes Diamond”, awarded to the fastest growing companies in Poland.

Every year I was responsible for the marketing of the event: “Jira Day”. The largest conference on this subject organized in Central Europe. It brings together nearly 500 people each time.

During this time I participated in all organized Atlassian Summit as an exhibitor. The world’s largest Atlassian software conference held in the US and Spain.

At the end of my work for the company, I rebranded – from InTENSO on Deviniti.

In detail – what did I do as a CMO at Deviniti?

The first stage of my work in this position was based on analyzing and identifying development directions for marketing processes in this particular company/industry. We have learned a lot about the best marketing practices for:

  • IT services (development, business and technical analysis, project consulting, support and maintenance, software testing, software implementation),
  • our partners’ products (Atlassian (Platinium Solution Partner), Perforce (Partner of the Year), Freshdesk, DBmaestro, Clarive, GitLab, Veeam and Google),
  • own products (17 additions to JIRA and JIRA Service Desk, sold on the e-commerce platform: Atlassian Marketplace and stand-alone systems (debt collection, internet marketing, support for the bailiff enforcement process and compliance departments).
  • Of course, we have also prepared: a website, we have slightly tuned the logo. We ran PPC campaigns: Google Ads, Facebook Ads, we published on Social Media, we recorded video, wrote articles, FAQs, and a knowledge base. We also took responsibility for SEO. We updated all marketing products on an ongoing basis (along with verification of the answer to the question of what will be accepted on the market) and we actively sold the software.

The remaining time was based on:

  • Implementing an agile approach to organizational marketing. We have assumed that intuition works once in a while, and what we need is optimal movement around the cycle: build, measure, learn. So we strove to master in developing business models of our products and subsequent verification of customer behavior in response to them.
  • Building marketing processes from scratch based on Jira Software (Confluence and other Atlassian solutions). The difficulty of this task was based on the need to share the marketing function between four departments in the company and its fourfold increase over the last 3 years. As part of these processes, we also learned to better manage the budget and set more adequate goals.
  • Preparation and implementation of content strategy. We have assumed that the king of current marketing is valuable knowledge provided to our potential clients online. We have attempted to implement the concept of thought leadership and observing the increase in interest in our products, we probably succeeded to some extent.
  • Defining a new international brand. We have thought over many times, we talked a lot about values and how we want to be perceived. Not only did we learn more about ourselves, but we can also get to know each other better, both our clients and potential employees in employer branding activities.
  • Conducting SEM campaigns, where we conducted countless marketing experiments in the field of improving SEO and PPC. The conclusions of these activities have enabled us to move more efficiently in international digital marketing.
  • Optimization of email marketing campaigns.
  • Annual organization of the largest conference in Central Europe devoted to the subject of Atlassian solutions, under the name: Jira Day.
  • Preparing marketing for numerous trips abroad, as a sponsor and exhibitor: Atlassian Summit, to California and Barcelona.
  • Promoting our solutions on international markets. Deviniti supplies its products in 64 countries (currently it is used by 5+ million people).
  • Creating and optimizing our website and numerous product and landing page pages.

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