The main processes of the marketing department have been defined in the marketing department: Acquiring new customers, understood as: Making as many potential (well-paid) customers send inquiries...

Why build processes?   Functional orientation vs process orientation   Functional orientation (classic – vertical) is based on building a marketing department on the basis of job...

Rapid Market Experiments in Digital Marketing Preparing campaigns to determine if a “product fits the market” makes sense when introducing a new highly innovative product to the...

The market experiment in Digital Marketing Our challenge is to find the “cheapest way to fail”. So in the current market conditions, we are trying to prepare such a scenario of...

Marketing activities during a pandemic GOAL: Winning as much of the market as possible   Assumptions If our observations in terms of the economic and social situation are confirmed –...

Assumptions in Digital Marketing We do not want to be a company that tells about the way our clients operate because we treat it as a trade secret. However, we are happy to share our experiences...

Understanding the economical shock caused by COVID-19 and Digital Marketing There is a lot of writing about COVID-19 in terms of the number of cases. Very little is written about what...

Market experiments In our company and in the companies of our clients, over the last few years, we have learned to “adjust products to customers” – look for a...