Targeted activities for selected target groups. Target your marketing efforts to narrow prospects with the highest sales potential and convert them into customers, generating higher revenues and achieving ROI from marketing > 1
A potential customer needs between 5 and even 50 points of contact with a brand before making a purchase decision
Leads classified as “warm inbound” require between 5 and 12 points of contact with the brand, while “cold prospects” may need up to 50.
For this reason, Account Based Marketing is an effective strategy.
ABM allows you to precisely target marketing efforts to selected accounts with the highest conversion potential, thereby increasing the efficiency and quality of the leads you acquire.
Instead of running mass campaigns, ABM allows you to tailor communications to the individual needs and expectations of selected customers. This approach increases the efficiency of marketing efforts, resulting in better results.
It is also a good marketing strategy for companies with relatively small target groups and high contract values.
In the face of increasing competition, the implementation of Account Based Marketing is becoming a key element of many companies' growth strategies.
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Working with more than 130 technology companies confirms the effectiveness of our approach.
Clients who have been working with us for a minimum of 18 months record an average revenue growth of 41% per year.
Marketing activities
When is Account Based Marketing a good idea?
Implementing an Account Based Marketing (ABM) strategy allows companies to focus activities on key customers, which improves the efficiency of marketing spending and allows for a higher return on investment (ROI).
For B2B services
Account Based Marketing is particularly effective in the B2B business model, where relationships with key customers are critical to success. If your company focuses on large, strategic customers, ABM may be the ideal solution.
You have limited marketing resources
By focusing on selected key accounts, you can more effectively utilize your limited marketing resources. Instead of spreading your budget across many markets and target groups, you can concentrate your efforts on companies with the greatest sales potential.
You have long sales cycles
In industries with long and complex sales cycles, Account-Based Marketing (ABM) can be crucial for building multiple brand touchpoints and guiding audiences through their purchasing journey. Personalized content and regular communication aid in this process and increase the chances of conversion.
Account Based Marketing (ABM)
Service implementation process
Our CRO service is based on a proven process that allows us to systematically increase the effectiveness of your campaigns and website.
The first step in the Account-Based Marketing (ABM) process is a thorough analysis of the market and your customer base. At this stage, we focus on identifying accounts with the highest conversion potential.
Market Analysis: We conduct detailed market research to understand which segments are most profitable. We analyze industry trends, competition, and customer needs, which allows us to better determine which companies might be most interested in your products or services.
Customer Profiling: Based on the data collected, we create ideal customer profiles (buyer personas). We establish key characteristics such as company size, industry, location, and the challenges they face. This enables us to precisely define which accounts should be prioritized in your ABM strategy.
Key Customer Selection: After identifying potential accounts, we classify them based on their strategic value and conversion potential. This allows us to focus our efforts on the accounts that will have the greatest impact on your business growth.
Once key clients are identified, we move to the content personalization stage, a crucial element of an effective ABM strategy.
Creating Personalized Campaigns: We develop marketing campaigns tailored to the specific needs and challenges of the selected accounts. Each campaign considers the unique characteristics of a given account, allowing for more relevant and effective messaging.
Content Customization: Our content includes various formats such as articles, e-books, infographics, videos, and case studies, all addressing the specific questions and problems of decision-makers in key accounts. This increases audience engagement and communication effectiveness.
Boosting Engagement: Content personalization builds stronger customer relationships. When recipients feel that the content is tailored to their needs, they are more inclined to interact and make purchasing decisions.
In our ABM strategy, we employ integrated marketing efforts that leverage diverse channels to reach decision-makers in key accounts.
Multi-Channel Approach: We utilize a variety of marketing channels, such as email, social media, advertising campaigns, and industry events. This allows us to reach clients where they are most active.
Actions Coordination: An integrated approach enables consistent communication with decision-makers across different channels. For example, an email campaign can be supported by social media ads, increasing your brand's visibility and recognition.
Decision-Maker Targeting: Through precise targeting, we can effectively reach key decision-makers in selected accounts. Our efforts are aimed at individuals who have the greatest influence on purchasing decisions, thereby increasing the chances of conversion.
The last, but extremely important, stage of the ABM process is monitoring and optimizing marketing activities.
Analyzing Results: We regularly analyze campaign results to assess their effectiveness. We monitor key performance indicators (KPIs) such as email open rates, social media engagement, and conversions.
Adjusting Activities: Based on the collected data, we implement optimizations that increase campaign effectiveness. Our flexible approach allows us to quickly react to changes in customer behavior and new market trends.
Continuous Strategy Refinement: The monitoring and optimization process enables the continuous refinement of the ABM strategy. Through regular analyses, we can better adapt our activities to market needs, which translates into higher conversion rates and a better return on investment./li>
Effective digital marketing based on strategy and data
By analyzing data and understanding your business, we create marketing strategies tailored to the market. As a 360° digital agency, we use a data-driven approach, optimizing ROI, ROAS, and ROMI to maximize your return on investment.
We specialize in PPC, content marketing, SEO, and social media, delivering comprehensive solutions that increase conversions and scale your business.
ABM necessitates close cooperation between the marketing and sales departments, leading to better coordinated efforts. Both teams jointly identify key accounts and develop strategies for acquiring them, which increases the overall effectiveness of the entire sales process.
In ABM, we utilize a variety of marketing channels such as email, social media, online advertising, website content, and industry events to effectively reach decision-makers in key accounts.
The effectiveness of Account-Based Marketing (ABM) activities is measured by analyzing key performance indicators (KPIs), such as the number of leads generated, conversion rates, campaign engagement, and return on investment (ROI).
Account-Based Marketing is particularly effective for B2B companies that have long sales cycles and focus on key clients. However, any company can benefit from personalizing their marketing efforts, so it's worth considering ABM in the context of individual needs and goals.
I am very impressed with their expertise in customer acquisition for IT companies. Thanks to 0101marketing, our customer acquisition channels have increased ROAS and thus the number of leads generated.
Katarzyna Kazimierczak-Mrowińska
CEO, Authenteq
0101marketing proposed a marketing plan that quickly yielded satisfying results. The team got to the heart of ad-hoc customers' preferences and needs. Overall, their competence in the field was crucial to the success of this cooperation.
Adam Kotecki
CEO, Cloudica
We like how they iteratively refine the marketing process. The campaign on LinkedIn received positive feedback from the messages sent. The effective approach to our marketing has delivered reliable results.
Norbert Kozłowski
Co-Owner, ARC Software
They really cared about our business and were very sincere in everything. Thanks to 0101marketing's efforts, the company's leads, traffic and revenue increased. Their unique strategies for acquiring new customers have helped us succeed.
Eryk Gąszczyk
CEO, spinbits.io
0101marketing's digital marketing services had the anticipated effect of generating leads; the specialists also excelled in strengthening our online presence. 0101marketing's dedicated team was always quick to respond to inquiries and was available at all times.
Dominik Jurek
CEO, Next Technology Professionals
They have extensive knowledge of digital marketing and the IT industry. I really appreciate their honesty and overall approach - they really care about their clients and their success. If they perceived that a planned activity might not be profitable for us, they would advise us not to pursue it - even if it involved reducing the scope of our cooperation.
Claudia Słowik-Lubańska
Marketing Team Leader, Neoteric
What I particularly appreciate about working with 0101marketing is their strong commitment and ability to look beyond marketing. Over the course of our cooperation, they have repeatedly helped us redefine the company's directions, and on this basis we have built a coherent, effective marketing strategy.
Bartek Kling
CEO, needCode
We've done a tremendous amount of work together over the past few years - from strategy and communications, to the new website, to campaign and content activities. Today, customers see us as a mature, valuable Salesforce partner - and this is largely the result of consistent marketing efforts that have realistically supported our growth.
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