Maximizing the return on investment in marketing activities by improving the conversion rate. Conversion Rate Optimization involves analyzing data, the marketing funnel, and optimizing website elements, copy, and individual campaigns.
Acquiring leads and converting them into customers
Marketing activities yield tangible results only when users take desired actions. CRO helps maximize ROI from campaigns by providing valuable data-driven insights, eliminating uncertainty in decision-making.
With CRO, you can acquire more customers without needing to invest in additional marketing efforts, or without having to increase budgets for paid campaigns to attract more visitors.
By optimizing both campaigns and your website for conversions, you increase the efficiency of your existing traffic.
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Working with more than 130 technology companies confirms the effectiveness of our approach.
Clients who have been working with us for a minimum of 18 months record an average revenue growth of 41% per year.
Conversion Rate Optimization (CRO)
Service Delivery Process
Our CRO service is based on a proven process that systematically increases the effectiveness of your campaigns and website.
The first step is a basic analysis of your marketing channels and website, the analytical tools implemented, and how these relate to your business model and defined goals. We use advanced tools like Google Analytics, Semrush, and Hotjar to precisely identify bottlenecks in the customer journey.
After identifying areas needing improvement, we conduct an in-depth analysis using quantitative data. We gather information on user behavior to understand exactly what causes users to abandon the page at specific stages. This comprehensive perspective allows us to develop effective solutions.
Based on the collected data and insights, we organize a workshop where we present optimization ideas. We then prioritize these ideas, considering their potential impact on conversions and the effort required. This ensures we focus on changes that will bring the greatest benefits.
The next step is to prepare experiments that will allow us to verify the effectiveness of our ideas. We establish hypotheses, design test variants, and calculate the Minimum Detectable Effect (MDE) to ensure that the results will be statistically significant.
After launching the experiments, we thoroughly analyze their results. We examine which changes brought the expected increase in conversions and which proved ineffective. We share the conclusions with the entire team to learn lessons for the future and continuously refine our strategy.
Effective Conversion Rate Optimization (CRO) for increased sales
We increase your conversion rate so your website and campaigns not only generate traffic but actually acquire leads and clients. With our experience in CRO, we effectively optimize the user journey, eliminating conversion barriers.
We use advanced data analysis and A/B testing to implement changes that genuinely impact your business's growth and scalability.
Conversion Rate Optimization (CRO) is a process aimed at increasing the percentage of users who take desired actions on a website, such as making purchases, signing up, or filling out forms. CRO involves analyzing data, testing different solutions, and implementing changes that improve user experience and maximize return on investment.
CRO allows you to increase the number of conversions without needing to generate more website traffic. Through optimization, you can improve the effectiveness of marketing activities, increase revenue, and enhance user experience, leading to greater satisfaction and loyalty.
In the CRO process, we utilize various analytical and testing tools such as Google Analytics, Hotjar, Optimizely, Crazy Egg, VWO, and many others. These tools help us collect data, analyze user behavior, and conduct A/B tests.
The CRO process consists of several key stages: identifying bottlenecks, in-depth quantitative data analysis, prioritizing ideas, preparing A/B experiments, and analyzing results. Each of these steps is essential for effective conversion optimization.
The duration of the CRO process can vary depending on the project's specifics and the number of tests we want to conduct. Typically, you can see initial results within a few weeks, but optimization is a continuous process that requires regular reviews and strategy updates.
Yes, CRO can be applied in any industry where there is a need to increase conversions. Whether you run an e-commerce store, a subscription service, or a blog, conversion optimization will help you better leverage website traffic and increase revenue.
The most common mistakes in CRO include a lack of data analysis before implementing changes, testing too many elements simultaneously, ignoring user feedback, and failing to continuously monitor results. A data-driven approach and regular strategy adjustments are key.
I am very impressed with their expertise in customer acquisition for IT companies. Thanks to 0101marketing, our customer acquisition channels have increased ROAS and thus the number of leads generated.
Katarzyna Kazimierczak-Mrowińska
CEO, Authenteq
0101marketing proposed a marketing plan that quickly yielded satisfying results. The team got to the heart of ad-hoc customers' preferences and needs. Overall, their competence in the field was crucial to the success of this cooperation.
Adam Kotecki
CEO, Cloudica
We like how they iteratively refine the marketing process. The campaign on LinkedIn received positive feedback from the messages sent. The effective approach to our marketing has delivered reliable results.
Norbert Kozłowski
Co-Owner, ARC Software
They really cared about our business and were very sincere in everything. Thanks to 0101marketing's efforts, the company's leads, traffic and revenue increased. Their unique strategies for acquiring new customers have helped us succeed.
Eryk Gąszczyk
CEO, spinbits.io
0101marketing's digital marketing services had the anticipated effect of generating leads; the specialists also excelled in strengthening our online presence. 0101marketing's dedicated team was always quick to respond to inquiries and was available at all times.
Dominik Jurek
CEO, Next Technology Professionals
They have extensive knowledge of digital marketing and the IT industry. I really appreciate their honesty and overall approach - they really care about their clients and their success. If they perceived that a planned activity might not be profitable for us, they would advise us not to pursue it - even if it involved reducing the scope of our cooperation.
Claudia Słowik-Lubańska
Marketing Team Leader, Neoteric
What I particularly appreciate about working with 0101marketing is their strong commitment and ability to look beyond marketing. Over the course of our cooperation, they have repeatedly helped us redefine the company's directions, and on this basis we have built a coherent, effective marketing strategy.
Bartek Kling
CEO, needCode
We've done a tremendous amount of work together over the past few years - from strategy and communications, to the new website, to campaign and content activities. Today, customers see us as a mature, valuable Salesforce partner - and this is largely the result of consistent marketing efforts that have realistically supported our growth.
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