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Generate more leads with

Pay-Per-Click campaigns

We specialize in every PPC channel: Google Ads, LinkedIn Ads, Meta Ads, and YouTube Ads. Leverage our pay-per-click service to achieve a higher ROI from your marketing campaigns, increase your reach, and acquire more qualified leads.
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Advertising Services

Pay-Per-Click

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PPC Advertising is Key to B2B Marketing Success

Pay-Per-Click (PPC) advertising is becoming a crucial tool in the arsenal of B2B marketers, enabling them to reach the right decision-makers, generate valuable leads, and build long-lasting customer relationships.

Precise PPC Targeting: The Path to Key B2B Decision-Makers

One of the most significant advantages of PPC in the B2B context is the ability to conduct precise targeting. Companies can direct their ads to specific industries, job titles, and locations, which increases the likelihood of reaching key decision-makers.

Leveraging platforms like LinkedIn Ads, which are particularly effective in B2B advertising, allows for an even more accurate alignment of campaigns with the needs of the target audience.

Trusted by

Working with more than 130 technology companies confirms the effectiveness of our approach.

Clients who have been working with us for a minimum of 18 months record an average revenue growth of 41% per year.
Sacher
neoteric
NeedCode
inteam
Innokrea
Hinter.ai
deviniti
cloudica
bs4 mentor
billon
authenteq
auditomat
arc sotfware
appforge
alfavox
Sacher
neoteric
NeedCode
inteam
Innokrea
Hinter.ai
deviniti
cloudica
bs4 mentor
billon
authenteq
auditomat
arc sotfware
appforge
alfavox
Sacher
neoteric
NeedCode
inteam
Innokrea
Hinter.ai
deviniti
cloudica
bs4 mentor
billon
authenteq
auditomat
arc sotfware
appforge
alfavox
Sacher
neoteric
NeedCode
inteam
Innokrea
Hinter.ai
deviniti
cloudica
bs4 mentor
billon
authenteq
auditomat
arc sotfware
appforge
alfavox
Sacher
neoteric
NeedCode
inteam
Innokrea
Hinter.ai
deviniti
cloudica
bs4 mentor
billon
authenteq
auditomat
arc sotfware
appforge
alfavox
Sacher
neoteric
NeedCode
inteam
Innokrea
Hinter.ai
deviniti
cloudica
bs4 mentor
billon
authenteq
auditomat
arc sotfware
appforge
alfavox
uniteam
Think-Beyond
TakeTask
spinbits
SolDevelo
Satisfly
Sands Partners
Ringostat
RemoDevs
PASK
relout
OVHcloud
OOS manager
next-technology
uniteam
Think-Beyond
TakeTask
spinbits
SolDevelo
Satisfly
Sands Partners
Ringostat
RemoDevs
PASK
relout
OVHcloud
OOS manager
next-technology
uniteam
Think-Beyond
TakeTask
spinbits
SolDevelo
Satisfly
Sands Partners
Ringostat
RemoDevs
PASK
relout
OVHcloud
OOS manager
next-technology
uniteam
Think-Beyond
TakeTask
spinbits
SolDevelo
Satisfly
Sands Partners
Ringostat
RemoDevs
PASK
relout
OVHcloud
OOS manager
next-technology
uniteam
Think-Beyond
TakeTask
spinbits
SolDevelo
Satisfly
Sands Partners
Ringostat
RemoDevs
PASK
relout
OVHcloud
OOS manager
next-technology
uniteam
Think-Beyond
TakeTask
spinbits
SolDevelo
Satisfly
Sands Partners
Ringostat
RemoDevs
PASK
relout
OVHcloud
OOS manager
next-technology
Advertising Services

Pay-Per-Click

Decorative

Precise Targeting

We'll direct ads to the right target groups, increasing the likelihood of conversions and attracting users already interested in your products or services.
Decorative

Creating Effective Ads

We offer engaging text, display, and video ads that will capture attention and encourage action, leading to more leads.
Decorative

Campaign Optimization

We regularly monitor and optimize campaigns in real-time to maximize results and ensure the highest possible ROI.
Decorative

Detailed Reporting

We provide transparent reports that show campaign effectiveness, allowing for ongoing strategy adjustments to further increase leads and clients.
Our approach

Tailored Channels for Your Target Audience and Business Needs

Our agency specializes in managing PPC campaigns across multiple advertising platforms, helping businesses like yours achieve measurable results.

We offer a full range of Google Ads campaigns, including:
  • Search Network Campaigns: Ads displayed in Google search results, ideal for lead generation and sales.

  • Display Network Campaigns: Visually appealing ads shown on websites and apps, increasing reach and brand awareness.

  • Shopping Campaigns: Product presentation in graphic ad formats that attract user attention.

  • Performance Max Campaigns: Integrated campaigns that leverage all available Google Ads resources to optimize results.

We specialize in LinkedIn Ads campaigns, which include:
  • Sponsored Content: Promoting content directly in users' feeds, increasing engagement.

  • Text Ads: Short but effective ads that appear on the right side of LinkedIn.

  • Video Ads: Dynamic video content that captures the attention of professionals and decision-makers.

Our Meta Ads campaigns cover:
  • Facebook Ads: Targeted at a broad audience with precise targeting capabilities.

  • Instagram Ads: Visual ads that engage users and increase brand recognition.

For YouTube Ads, we offer:
  • TrueView Video Ads: Users can skip them after 5 seconds, which increases engagement.

  • Bumper Ads: Short, 6-second ads that grab attention quickly.

Our remarketing campaigns include:
  • Display Ads: Shown to users who have previously visited your site, reminding them of your offer.

  • Dynamic Remarketing: Personalized ads that show users products they've shown interest in.

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Marketing services

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Decorative

We Specialize in Digital Marketing

We offer in-depth data analysis and a thorough understanding of your business model, allowing us to tailor our strategy to market needs and define the optimal path for growth. Our 360° digital marketing agency employs a data-driven approach, measuring the effectiveness of our actions and determining ROI, ROAS, and ROMI.

We manage all key digital marketing channels, including PPC campaigns, content marketing, SEO, and social media, to deliver cohesive solutions customized to our clients' needs.
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Frequently Asked Questions

Pay-Per-Click Campaigns

PPC (Pay-Per-Click) campaigns are a form of online advertising where advertisers pay for each click on their ad. These ads are displayed on various platforms like Google, Facebook, LinkedIn, or YouTube, and aim to attract users to a website and generate leads and sales.

PPC campaigns offer many benefits, including:
  • Immediate traffic: You can quickly attract users to your website.

  • Precise targeting: Ads can be directed to specific demographic groups, increasing conversion chances.

  • Budget control: You can set a daily or monthly budget, allowing flexible expense management.

  • Measurable results: Analytical tools let you track campaign effectiveness and optimize in real-time.

We specialize in PPC campaigns on various platforms, including:
  • Google Ads: Ads on the search and display networks.

  • LinkedIn Ads: Reklamy skierowane do profesjonalistów i decydentów w branży B2B.

  • Meta Ads (Facebook i Instagram): Atrakcyjne reklamy wizualne i tekstowe.

  • YouTube Ads: Reklamy wideo, które przyciągają uwagę użytkowników.

  • Remarketing: Przypomnienie o Twojej marce użytkownikom, którzy wcześniej odwiedzili Twoją stronę.

The launch time for a PPC campaign can vary depending on the platform and campaign complexity. Typically, campaigns can be launched within a few days, but full optimization and achieving the best results might take several weeks.

PPC campaign costs depend on many factors, including the chosen platform, keyword competitiveness, and advertising budget. You can set a daily or monthly spending limit, allowing for cost control.

We measure PPC campaign effectiveness using various metrics, such as:
  • Click-Through Rate (CTR): The percentage of users who clicked on an ad.

  • Cost Per Click (CPC): The average cost of each ad click.

  • Conversion Rate: The percentage of users who performed a desired action (e.g., purchase, registration).

  • Return on Investment (ROI): Measures how much profit a campaign generates relative to its expenses.

The most common mistakes in PPC campaigns are:
  • Lack of data analysis before making changes.

  • Overly broad targeting, leading to budget waste.

  • Unoptimized ads that fail to capture user attention.

  • Lack of remarketing, limiting the ability to reach users who previously showed interest.

Case studies

Authenteq

Number of leads: 2000

During the year-long cooperation, together with Authenteq, we achieved ARR of 1.2 million euros, increasing the number of leads to 2,000 (40x increase).
Sacher CNC

Number of sales opportunities: 40+

During our cooperation with Sacher, which specializes in metalworking, we generated more than 40 sales opportunities, with a total value of more than 300,000 PLN. The company acquired 12 customers, and the cost of acquiring a lead was PLN 700.
needCode

Number of sales opportunities: 20+

Together with management, we developed a brand communication strategy, realized a new website and launched 10 channels for acquiring leads.
Think Beyond

Value of sales opportunities:

15 million PLN +

Through the implementation of a sniper landing pages strategy combined with an omnichannel marketing approach, we have generated more than 60 sales opportunities, with a total value of more than 15 million PLN
Billon

Cost Per Lead: 165 PLN

Together with Billon Group, we created a promotional campaign on LinkedIn (segment: c-level ppl, Singapore-based companies). The campaign goals were achieved in the second month of the promotion.
Cloudica

Cost Per Lead: 65 PLN

For Cloudica, we developed a new brand communication system - a website, and launched new profitable customer acquisition channels (Google Ads, LinkedIn DM, Content Marketing, SEO).

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What customers say about us

I am very impressed with their expertise in customer acquisition for IT companies. Thanks to 0101marketing, our customer acquisition channels have increased ROAS and thus the number of leads generated.
Authenteq

Katarzyna Kazimierczak-Mrowińska

CEO, Authenteq
0101marketing proposed a marketing plan that quickly yielded satisfying results. The team got to the heart of ad-hoc customers' preferences and needs. Overall, their competence in the field was crucial to the success of this cooperation.
Cloudica

Adam Kotecki

CEO, Cloudica
We like how they iteratively refine the marketing process. The campaign on LinkedIn received positive feedback from the messages sent. The effective approach to our marketing has delivered reliable results.
ARC Software

Norbert Kozłowski

Co-Owner, ARC Software
They really cared about our business and were very sincere in everything. Thanks to 0101marketing's efforts, the company's leads, traffic and revenue increased. Their unique strategies for acquiring new customers have helped us succeed.
spinbits.io

Eryk Gąszczyk

CEO, spinbits.io
0101marketing's digital marketing services had the anticipated effect of generating leads; the specialists also excelled in strengthening our online presence. 0101marketing's dedicated team was always quick to respond to inquiries and was available at all times.
Next Technology Professionals

Dominik Jurek

CEO, Next Technology Professionals
They have extensive knowledge of digital marketing and the IT industry. I really appreciate their honesty and overall approach - they really care about their clients and their success. If they perceived that a planned activity might not be profitable for us, they would advise us not to pursue it - even if it involved reducing the scope of our cooperation.
Neoteric

Claudia Słowik-Lubańska

Marketing Team Leader, Neoteric
What I particularly appreciate about working with 0101marketing is their strong commitment and ability to look beyond marketing. Over the course of our cooperation, they have repeatedly helped us redefine the company's directions, and on this basis we have built a coherent, effective marketing strategy.
needCode

Bartek Kling

CEO, needCode
We've done a tremendous amount of work together over the past few years - from strategy and communications, to the new website, to campaign and content activities. Today, customers see us as a mature, valuable Salesforce partner - and this is largely the result of consistent marketing efforts that have realistically supported our growth.
Think Beyond

Marcin Pieńkowski

CEO, Think Beyond

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Wojciech Idzikowski

dr Wojciech Idzikowski

Founder
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+48 660 000 464
0101marketing
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