Go-to-Market strategy

Increase Your Chances of Market Success

A Go-to-Market (GTM) strategy is becoming an indispensable tool that not only increases the likelihood of market success but also allows for effective risk management and maximization of return on investment.

A properly planned Go-to-Market strategy forms the foundation for every initiative introducing a new product.

It acts as a compass that guides a company through the complex process from idea to implementation, while also enabling the identification of key elements that can influence success in a given market segment. In the face of increasing competition and changing consumer preferences, the importance of GTM becomes even more apparent.

Within a GTM strategy, companies have the opportunity to thoroughly analyze the market, which allows for the identification of the target group and the determination of their unique needs. As a result, organizations can tailor their products and marketing communication in a way that best meets customer expectations. Furthermore, a key element of the strategy is also the formulation of a Unique Value Proposition (UVP), which distinguishes the offering from the competition.

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Working with more than 130 technology companies confirms the effectiveness of our approach.

Clients who have been working with us for a minimum of 18 months record an average revenue growth of 41% per year.

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Go-to-Market Strategy

Our GTM strategy enables us to effectively identify your target audience, define your unique value proposition, and optimize your distribution channels.

Better Understanding of the Market and Customers

Developing a GTM strategy requires an in-depth analysis of the market, competition, and target audience. This process allows for a better understanding of customer needs, their purchasing preferences, and the gaps your product can fill. As a result, you can more precisely tailor your offer and communication to market expectations.

Risk Minimization

A GTM strategy helps identify potential challenges and risks before the product even enters the market. This allows you to develop contingency plans and be prepared for various scenarios. It minimizes the chances of unexpected problems that could threaten business success.

Building a Competitive Advantage

An effective GTM strategy can help your product stand out from the competition. By better understanding the market, precise targeting, and distinctive communication, your product has a greater chance of gaining market share and building a long-term competitive advantage.

Go-to-Market strategy (GTM)

Service Delivery Process

Our GTM strategy services provide comprehensive support for effectively introducing your product to the right market segments.

We begin with a thorough market analysis to understand the context in which your product will be launched. We assess the competition, identify market gaps, and analyze trends, which helps us better understand potential customers and their needs.

We help you define your Ideal Customer Profile (ICP), allowing for precise targeting of marketing efforts. We gather key data on their needs, online presence, activity, and potential solutions they seek to create a detailed target group profile.

Together with you, we define a Unique Value Proposition that distinguishes your product from the competition. A clearly defined value proposition is crucial for effective communication with customers. For this purpose, we utilize the Lean Business Model Canvas.

We assist in choosing the right channels to reach your target audience. As a digital marketing agency offering 30+ services, we have experience in running omnichannel campaigns, so we know which channels, with specific communication, work effectively for the chosen segment.

We create a detailed marketing plan that includes organic activities, advertising campaigns, content marketing, social media, and communication strategies. This plan is tailored to the specifics of your product and market.

If you're interested, after developing the Go-to-Market strategy, we can support you in its implementation. We are ready to execute the prepared plan in full or in part, depending on your preferences. We regularly monitor activity results, analyze data, and introduce necessary optimizations to ensure the strategy yields the expected results.

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Frequently Asked Questions

Go-to-Market Strategy

A Go-to-Market (GTM) strategy is a step-by-step plan outlining the process of introducing a new product or service to the market. It includes identifying the target audience, developing a value proposition, a marketing strategy, and a sales plan to ensure market success.

Having a solid GTM strategy is crucial because it allows for a better understanding of the market, minimization of failure risk, and effective utilization of available resources. A well-thought-out strategy increases the chances of achieving success and maximizes your return on investment.

The main elements of a GTM strategy are:

Market and competitor analysis

Target audience identification

Development of a unique value proposition

Selection of distribution channels

Marketing plan and sales strategy

Implementing a GTM strategy brings benefits such as:

Increased chances of market success

Better product-to-customer fit

Effective marketing budget management

Building a competitive advantage

A GTM strategy should be developed before introducing a new product or service to the market. It's also worth updating it when introducing an existing product to a new market or in response to changes in the market environment.

The time needed to develop a GTM strategy depends on the complexity of the product and the market. Typically, this process can take anywhere from several weeks to several months, depending on the scope of analysis and planning.

Our agency offers comprehensive support in GTM strategy, including market analysis, target audience identification, value proposition development, and assistance in implementing the marketing and sales plan. With our experience, we increase the chances of your product's success in the market.

Case studies

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What customers say about us

I am very impressed with their expertise in customer acquisition for IT companies. Thanks to 0101marketing, our customer acquisition channels have increased ROAS and thus the number of leads generated.

Katarzyna Kazimierczak-Mrowińska

CEO, Authenteq

0101marketing proposed a marketing plan that quickly yielded satisfying results. The team got to the heart of ad-hoc customers' preferences and needs. Overall, their competence in the field was crucial to the success of this cooperation.

Adam Kotecki

CEO, Cloudica

We like how they iteratively refine the marketing process. The campaign on LinkedIn received positive feedback from the messages sent. The effective approach to our marketing has delivered reliable results.

Norbert Kozłowski

Co-Owner, ARC Software

They really cared about our business and were very sincere in everything. Thanks to 0101marketing's efforts, the company's leads, traffic and revenue increased. Their unique strategies for acquiring new customers have helped us succeed.

Eryk Gąszczyk

CEO, spinbits.io

0101marketing's digital marketing services had the anticipated effect of generating leads; the specialists also excelled in strengthening our online presence. 0101marketing's dedicated team was always quick to respond to inquiries and was available at all times.

Dominik Jurek

CEO, Next Technology Professionals

They have extensive knowledge of digital marketing and the IT industry. I really appreciate their honesty and overall approach - they really care about their clients and their success. If they perceived that a planned activity might not be profitable for us, they would advise us not to pursue it - even if it involved reducing the scope of our cooperation.

Claudia Słowik-Lubańska

Marketing Team Leader, Neoteric

What I particularly appreciate about working with 0101marketing is their strong commitment and ability to look beyond marketing. Over the course of our cooperation, they have repeatedly helped us redefine the company's directions, and on this basis we have built a coherent, effective marketing strategy.

Bartek Kling

CEO, needCode

We've done a tremendous amount of work together over the past few years - from strategy and communications, to the new website, to campaign and content activities. Today, customers see us as a mature, valuable Salesforce partner - and this is largely the result of consistent marketing efforts that have realistically supported our growth.

Marcin Pieńkowski

CEO, Think Beyond

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Go-to-Market Strategy

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Go-to-Market strategy

Increase Your Chances of Market Success

Trusted by

Working with more than 130 technology companies confirms the effectiveness of our approach.

Go-to-Market Strategy

Better Understanding of the Market and Customers

Risk Minimization

Building a Competitive Advantage

Service Delivery Process

01_Market and Competitor Analysis

02_Target Group Identification

03_Value Proposition Development

04_Selection of Digital Marketing Channels

05_Marketing Plan Development

06_Implementation, Monitoring, and Optimization

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Go-to-Market Strategy

What is a Go-to-Market (GTM) Strategy?

Why is a Go-to-Market Strategy Important?

What are the Main Elements of a Go-to-Market Strategy?

What are the Benefits of Implementing a Go-to-Market Strategy?

When Should a Go-to-Market Strategy Be Developed?

How Long Does It Take to Develop a Go-to-Market Strategy?

How Can Your Agency Help in Developing a GTM Strategy?

Case studies

Number of leads: 2000

Number of sales opportunities: 40+

Number of sales opportunities: 20+

Value of sales opportunities: 15 million PLN +

Cost Per Lead: 165 PLN

Cost Per Lead: 65 PLN

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What customers say about us

Katarzyna Kazimierczak-Mrowińska

Adam Kotecki

Norbert Kozłowski

Eryk Gąszczyk

Dominik Jurek

Claudia Słowik-Lubańska

Bartek Kling

Marcin Pieńkowski

Najnowsze publikacje

From business strategy to effective execution

dr Wojciech Idzikowski

Strategy

Digital & Design

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Value of sales opportunities:
 15 million PLN +