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Case study

Think-Beyond

Think Beyond - Over 15 million PLN in sales opportunities thanks to omnichannel marketing strategy

Over 18 months of collaboration with Think Beyond, as part of our external marketing department service, we generated over 60 sales opportunities with a total value exceeding 15 million PLN. We achieved these results by implementing a strategy of precise landing pages and an integrated approach to marketing activities.

Think Beyond case study cover

Think Beyond is a consulting and implementation company specializing in Salesforce solutions. 

The team consists of Salesforce architects who lead advanced implementation projects for clients worldwide—primarily in the financial, pharmaceutical, logistics, and automotive industries. The company collaborates with PwC, Orange, and Kozminski University, among others.

Challenges Faced by the Company

Despite a strong team and extensive experience, the company was not systematically acquiring clients through online channels.
 Key challenges included:

Website didn't reflect the company's level

It failed to showcase the real competencies or experience of the team.

Lack of a coherent brand communication strategy

The message was generic and not targeted at specific decision-makers.

Lack of data on marketing activity effectiveness

It was unclear what was working and what needed development.

Dependence on a single customer acquisition channel

Primarily through recommendations.

Lack of international visibility

Limited brand recognition outside of Poland.

Business Objectives

We established that the key would be to build a brand communication strategy and launch omnichannel activities that would:
  • Prepare a "Umbrella Brand" strategy and "Sniper Landing Pages" to ensure precise communication, expertise, and problem-solving for specific industries.
  • Showcase Think Beyond's value through concrete data, projects, and expertise.
  • Acquire valuable inquiries from both Poland and international markets.
  • Allow marketing decisions to be made based on data, not intuition.

What We Did

Decorative

Communication Strategy and Positioning

Goal: To create a precise and engaging message that clearly communicates who Think Beyond is, what they specialize in, and who they should work with.
  • We precisely defined target groups: the multitude of Salesforce solutions allowed us to narrow down target groups to specific industries and decision-makers.
  • We determined the key value proposition: we understand client needs and design Salesforce solutions that not only meet but exceed expectations.
  • We created a coherent message, supplemented with evidence: data, case studies, partnerships.
  • In cooperation with the client, we launched the publication of expert articles and newsletters, supporting lead generation and building expert positioning.
Result:
The company gained a coherent communication identity that supports sales, partnership activities, and recruitment.
Decorative

New Website

Goal: To build a website that reflects the company's level, builds trust, and generates inquiries.
  • We designed a new website structure – with separate paths for different client groups (clear division into services and industry experience).
  • We collaboratively created complete content in Polish, English, and German with specialists from Think Beyond – with an eye towards expansion into the DACH market.
  • We added: Service and industry sections with project examples, team profiles, and certifications.
  • We prepared longer content forms supporting client purchasing decisions (e-books, case studies).
  • We installed analytical tools to track user behavior, such as Google Analytics 4, Looker Studio, and HotJar.
Result:
  • Average time on site increased from 29 seconds to 1 minute and 40 seconds.
  • Conversion rate from forms increased to 5%.
  • Users spend more time on the site and are more likely to make contact.
  • Measurement and ability to optimize actions based on user behavior.
Decorative

Google and LinkedIn Ad Campaigns

Goal: To create new B2B lead sources, independent of referrals and personal networks.
  • We created Google Ads campaigns based on high-intent search phrases (e.g., "Salesforce implementation partner") to ensure the budget covered only high-value inquiries.
  • We launched LinkedIn campaigns targeted at precisely selected decision-makers (e.g., CTOs of companies in the education, pharmaceutical, or financial sectors).
  • We implemented remarketing – reminding individuals who visited the site but didn't leave contact information.
Result:
  • 800 new LinkedIn contacts from the pre-defined target group monthly.
  • Cost per lead up to 40% lower than the industry average.
  • Increased brand recognition in new markets.
Decorative

Expert Content + Google Visibility

We jointly published several to a dozen articles monthly to increase visibility, build numerous customer touchpoints, and highlight Think Beyond's expertise in Salesforce architecture. The generated content also served our advertising campaigns, lending credibility to our message.
Goal: To acquire leads without paying for clicks – thanks to organic presence in search engines.
  • We developed a series of guide articles and case studies with major clients.
  • We expanded service subpages with Google search in mind.
  • We acquired valuable external links supporting SEO.
Result:
  • Organic traffic grew by 270% in 3 months.
  • Growing number of inquiries directly from the search engine.
  • The company started to be found by clients outside its previous contact circle.
Decorative

Analytics and Optimization

Goal: To provide management with a realistic picture of what works and where to invest the marketing budget.
  • Implementation of Google Analytics 4 and Tag Manager.
  • Configuration of conversion tracking (forms, clicks, e-books).
  • A/B tests of the most important subpages and communications.
  • Monthly reports and optimization recommendations.
Result:
  • The company knows which marketing activities bring real leads.
  • Ability to scale effective campaigns.
  • Marketing gained the role of a data source in the decision-making process.

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Results of our collaboration

0101marketing < > Think Beyond

3x

Growth in Sales Inquiries

<40%

Lower cost per lead compared to the market average

60+

Increased number of sales inquiries

USA, UK, Australia, South Africa, DACH countries, and others.

Customer acquisition from international markets

Examples of our marketing creations

Decorative
Decorative
Decorative
Decorative
Decorative
Decorative
Over the past few years, we've done a tremendous amount of work together—from strategy and communication, through a new website, to campaign and content activities. Today, clients perceive us as a mature, valuable Salesforce partner—and this is largely the result of consistent marketing efforts that genuinely supported our growth.
Marcin Pieńkowski

Marcin Pieńkowski

CEO, Think Beyond

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Summary

Thanks to our collaborative work, Think Beyond:
  • Built effective B2B marketing processes.
  • Expanded operations into new markets.
  • Acquires clients from multiple channels, not just referrals.
  • Possesses data that supports sound business decisions.
This is an example of how well-planned marketing activities can directly translate into increased sales, recognition, and market position for a company.

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Wojciech Idzikowski

dr Wojciech Idzikowski

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