0101marketing
Contact

Case study

Astus

Effective Go-to-Market strategy for new Hi-Tech technology, completed with a sale to an industry investor

Achieved result

We launched an innovative device optimizing work in the Beauty sector, building a profitable partner network from scratch.

Our GTM (Go-to-Market) strategy led to such spectacular and rapid market success that the Astus brand was sold in its entirety to a larger, global industry investor, confirming the product's readiness for international, mass scalability.

Challenge and context

Company situation

Astus was ready to debut on the market with a breakthrough, proprietary technology – an innovative Hi-Tech device designed to radically optimize work processes in the beauty industry.

The challenge

The product required not only reaching target businesses (salons, clinics), but above all, comprehensive education on the benefits of the new technology. A scaling model based on a partner network was chosen, where B2B sales were to be carried out by external, certified specialists.

Our role

Was to fully manage this process: from creating a GTM strategy, through building and managing a partner program, to demand generation and pre-sales coordination.

Key achievements and results

Our work, focused on Partner Enablement and dynamic Go-to-Market, translated into the following measurable results, which determined the success of the sale of Astus to an investor:

12 months

The period in which we recorded a 100% increase in revenue (YoY) from device sales in the partner channel.

3.2 mln PLN

Total pre-sale volume achieved in the first quarter of the network's operation.

150+

The number of active and certified partners (business advisors, consultants, specialists) in four key regions, which form the foundation of sales.

85%

Conversion rate of leads generated by the partner network into qualified sales opportunities (SQL).

20 000+

Total reach generated during regional events promoting the technology and partner program.

Confirmation of success

Successful implementation of the strategy completed with the sale of Astus to an industry investor who appreciated the market potential and solid foundations built by the partner network.

In detail – how did we build the success of the Hi-Tech brand in the partner channel?

Acting as an External Marketing and Sales Department, we provided comprehensive support in launching the product on the market, focusing on the effective launch of the partner channel:
Decorative

Go-to-Market and partner network development (Partner Program)

  • Creation of a comprehensive partner program: Development of a business model, commission system, agreements, and recruitment path for a professional B2B network (advisors, specialists, consultants), which became the main sales force.
  • Implementation of new technology: We were responsible for providing partners with advanced knowledge about the innovative device and its unique optimization features.
  • Effective partner onboarding: Designing and conducting 8 intensive certification workshops (called Astus Academy) to ensure that each partner is fully competent in the technology and sales process.
Decorative

Partner enablement and ducational content

  • Creation of educational materials: We created over 50 hours of training materials (videos, e-books, presentations) and commercial knowledge packages for partners, enabling them to sell effectively and provide substantive advice.
  • Preparation of sales tools: Full production of sales collateral (technical brochures, dedicated landing pages, product presentations, case studies) used directly by the partner network in their contacts with end customers.
  • CRM system implementation: Configuration and training in the CRM system for monitoring partner progress, funnel management, and sales process optimization (from lead to implementation).
Decorative

Demand generation and promotional activities
(Pre-Sale & Events)

  • Pre-Sale and rapid revenue generation: Coordination and implementation of pre-sale campaigns, which allowed for significant revenues to be achieved at an early stage of market entry, creating demand.
  • Event organization: Design and full implementation of a series of 12 regional roadshows (presentations of new technology) to generate leads for partners and recruit new ones.
  • Content & PR: Providing expert content marketing and PR activities that positioned Astus as a leader in hi-tech innovation, thereby supporting the authority of our partner network.

Leverage Our Experience

Book a Free Strategic Session
Choose a Date

Conclusion

Our comprehensive Go-to-Market support, focused on effective scaling through a professional partner network, gave Astus a solid foundation for rapid growth, which ultimately translated into a successful and profitable sale of the entire entity. We are proud to have been part of this spectacular success.

Discover other case studies

Authenteq

Authenteq

We achieved ARR of 1.2 million euros, increasing the number of leads to 2,000 (40x increase).
Sacher CNC

Sacher CNC

We generated more than 40 sales opportunities, with a total value of more than 300,000 PLN
case_study_needCode_cover

Needcode

We launched a new website and activated 10 lead generation channels.
ThinkBeyond

ThinkBeyond

Over 60 Sales Opportunities, with a Total Value Exceeding 15 Million PLN
VR TierOne

VR Tier One

15 million PLN in potential sales opportunities thanks to the implementation of the B2B sales model
Deviniti

Deviniti

Selling IT products and services to over 5 million users in 64 countries.
case study appforge cover2

Appforge

We helped AppForge acquire over 300 users.
case_study_Smartware_cover

Smartware

40% conversion to leads in the financial sector.
Beauty of Science

Beauty of Science

Comprehensive B2B Digital Marketing strategy and implementation for an innovative skin analyzer.
Case-studies-cover-netkodo

Netkodo

How Netkodo acquired 3 key partners in half a year.

From business strategy to effective execution

Schedule a free strategic session to learn:
  • How 0101marketing works and how our services have helped over 130 companies generate $120 million in revenue.
  • How you can conduct large-scale marketing better, faster, and cheaper, leveraging our experience in scaling revenue for technology companies.
Wojciech Idzikowski

dr Wojciech Idzikowski

Founder
contact@0101marketing.com
+48 660 000 464
0101marketing
Digital Marketing Agency for IT, Software, and Tech Companies
Clutch 4.9/5

Strategy

External marketing director External marketing department Free strategy session Go-to-Market strategy

Digital & Design

Websites Conversion Rate Optimization PCC campaigns Account Based Marketing Content marketing

Site map

Home Blog Contact

Projects

Deviniti Authenteq Sacher CNC needCode Think Beyond Ortosoft

Publications

$120M from Digital Marketing: How to scale revenue at your company

Contact

ul. Parkowa 14/A
 52-200 Wysoka (Wrocław) +48 660 000 464 hello@0101marketing.com
© 2025 0101marketing: Agencja Digital Marketingu
Privacy Policy Cookie Policy