Case study

I spent close to three years as Marketing Director at Deviniti, a company that was recognized in 2017 with the "Forbes Diamond" award for being among the fastest-growing firms in Poland.

For nearly three years, I served as Marketing Director at Deviniti (formerly InTENSO). This company specialized in: IT services (including testing, software development, support, and more) and IT products (such as 17 add-ons for Jira and many others). Deviniti was also a Platinum Atlassian Partner, the 2017 Perforce Partner of the Year, and a partner of FreshWorks, BDMaestro, Clarive, Google, and numerous other companies.

I was responsible for building the marketing department from scratch there. When I started, Deviniti had 150 employees. By the time I decided to leave my CMO position and establish my own marketing agency, the company had grown to 250 employees. The marketing department itself comprised 11 experts (employees and freelancers), including graphic designers, content creators, SEM agencies, and many more. Together with the management board, we also developed a proprietary method for optimizing marketing processes, based on an agile approach and Jira Software.

During this period, the company's revenue increased almost fourfold.

I was responsible for the marketing of IT products in 64 countries, reaching 5 million users.

The company's clients included prominent names such as NASA, Toyota, eBay, Airbnb, and many others.

In 2017, as a company representative, I participated in the "Forbes Diamond" award ceremony, which recognizes the fastest-growing companies in Poland.

Annually, I was responsible for the marketing of "Jira Day," the largest conference of its kind organized in Central Europe, attracting close to 500 attendees each time.

Throughout my time there, I participated as an exhibitor in all organized Atlassian Summits, the world's largest Atlassian software conferences held in the USA and Spain.

Towards the end of my tenure with the company, I oversaw the rebranding from InTENSO to Deviniti.

My Responsibilities as CMO at Deviniti

The initial phase of my work in this role focused on analyzing and identifying development directions for marketing processes within this specific company and industry. We learned a great deal about the best practices for conducting marketing for:

IT services: including development, business and technical analysis, project consulting, support and maintenance, software testing, and software implementation.
Our partners' products: such as Atlassian (Platinum Solution Partner), Perforce (Partner of the Year), Freshdesk, DBmaestro, Clarive, GitLab, Veeam, and Google.
Our own products: This included 17 add-ons for Jira and Jira Service Desk, sold on the Atlassian Marketplace e-commerce platform, as well as standalone systems for debt collection, online marketing, support for bailiff enforcement processes, and compliance departments.

The remainder of my time was dedicated to:

Implementing an agile approach to organizational marketing. We recognized that intuition has its limits, and what we truly needed was optimal navigation through the "build, measure, learn" cycle. This meant striving for mastery in developing business models for our products and subsequently verifying customer behavior in response to them.
Building marketing processes from the ground up based on Jira Software (Confluence and other Atlassian solutions). The challenge here lay in the necessity of sharing marketing functions across four departments within the company and managing its fourfold growth over the past three years. Through these processes, we also learned to better manage budgets and set more accurate goals.
Preparing and executing a content strategy. We adopted the principle that valuable knowledge, delivered online to our potential clients, is key in today's marketing. We attempted to implement a thought leadership concept, and observing the increase in interest in our products, it seems we succeeded to some extent.
Defining a new, international brand. We meticulously reconsidered everything, discussed values extensively, and determined how we wished to be perceived. This process not only helped us understand ourselves better but also enabled us to present ourselves more effectively to others – both our clients and potential employees in employer branding initiatives.
Conducting SEM campaigns, where we performed countless marketing experiments to improve SEO and PPC. The insights gained from these activities allowed us to navigate international digital marketing more efficiently.
Optimizing email marketing campaigns.
Annually organizing "Jira Day," the largest conference in Central Europe dedicated to Atlassian solutions.
Preparing marketing for numerous international trips as a sponsor and exhibitor at Atlassian Summit in California and Barcelona.
Promoting our solutions in international markets. Deviniti delivers its products in 64 countries (currently used by over 5 million people).
Creating and optimizing our website, along with numerous product pages and landing pages.

From business strategy to effective execution

Schedule a free strategic session to learn:

How 0101marketing works and how our services have helped over 130 companies generate $120 million in revenue.
How you can conduct large-scale marketing better, faster, and cheaper, leveraging our experience in scaling revenue for technology companies.

dr Wojciech Idzikowski

Founder

hello@0101marketing.com

+48 660 000 464

Case study

I spent close to three years as Marketing Director at Deviniti, a company that was recognized in 2017 with the "Forbes Diamond" award for being among the fastest-growing firms in Poland.

Schedule a free strategy session

My Responsibilities as CMO at Deviniti

The remainder of my time was dedicated to:

Discover other case studies

Authenteq

Sacher CNC

Needcode

ThinkBeyond

Appforge

Smartware

Netkodo

From business strategy to effective execution

dr Wojciech Idzikowski

Strategy

Digital & Design

Site map

Projects

Publications

Contact