My over 8-year experience in internet marketing was gathered from various perspectives: theoretically during my studies, practically within a rapidly growing marketing agency, in an internal marketing department of an IT company, and also through my own business offering marketing services. I encountered the needs and marketing solutions from the full spectrum of the market. Over these years, I also experienced many changes in internet marketing and developed numerous complementary technological skills. I have learned that flexibility and the verification of the effectiveness of marketing actions are most important.
For many years, in my free time, I have been delving into psychological knowledge from various perspectives, including the business perspective, which helps me understand the mechanisms behind marketing and decision-making in purchasing.
- Creating and managing websites, especially using the WordPress platform.
- Running PPC campaigns on the Google Ads platform.
- Creating and managing content as well as SEO.
- Proficient use of marketing tools such as SEMrush, Google Search Console, Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, and Hotjar.
Additionally, my education in management obtained at an economics university has provided me with a broad business perspective and a comprehensive understanding of how companies operate. This makes it easy for me to understand clients’ challenges and connect technical, marketing, and business aspects.