
[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” constrain_group_2=”yes” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”10px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]
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Million PLN revenue
for our customers[/vc_column_text][divider line_type=”No Line” custom_height=”20px”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”center” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”20px”][milestone heading_inherit=”default” symbol_position=”after” subject_padding=”0″ color=”Accent-Color” effect=”motion_blur” symbol_alignment=”Superscript” milestone_alignment=”default” number=”17″ symbol=”+” number_font_size=”50″ symbol_font_size=”25″][vc_column_text]
Years of
experience[/vc_column_text][divider line_type=”No Line” custom_height=”20px”][/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” constrain_group_2=”yes” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”20px”][milestone heading_inherit=”default” symbol_position=”after” subject_padding=”0″ color=”Accent-Color” effect=”motion_blur” symbol_alignment=”Superscript” milestone_alignment=”default” number=”52″ symbol=”+” symbol_font_size=”25″ number_font_size=”50″][vc_column_text]
Countries where
we conduct marketing activities
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Satisfied
Clients[/vc_column_text][divider line_type=”No Line” custom_height=”20px”][/vc_column_inner][/vc_row_inner][nectar_highlighted_text color_type=”regular” highlight_color=”#00a7ea” style=”full_text” highlight_expansion=”closest”]
[/nectar_highlighted_text][divider line_type=”No Line” custom_height=”20px”][vc_column_text]From the article you will learn:
ROAS – return on ads spends — that is, return on investment in advertising.
The ROAS strategy consists of measuring the returns on investment in advertising, for individual marketing channels.
ROAS = profit / advertising costs
This strategy is based on the assumption that:
Simply put, we strive to obtain the data presented in such a table:
Where the rows present selected customer acquisition channels, and in the columns: channel name, investment – how much we spent on a given channel, and profit. In the last column is ROAS, i.e. the quotient: profit by costs.
Marketing channels that we can use as part of Digital Marketing activities are:[/vc_column_text][divider line_type=”No Line” custom_height=”20px”][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2%” bottom_padding=”4%” constrain_group_2=”yes” top_padding_phone=”2%” constrain_group_6=”yes” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”left” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_icon icon_family=”iconsmind” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”5px” pointer_events=”all” icon_iconsmind=”iconsmind-Linkedin-2″ icon_size=”40″][vc_column_text]
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For an effective ROAS marketing strategy, it is essential that it always starts with:
[/vc_column_text][vc_column_text]Basically, it’s about finding a USP for our product and testing it. This is where the real „artistry of marketing” begins.
You need to have an outstanding business sense to determine the answer to the question: what makes a product unique and worth buying?
The results of our experience in working for companies from the IT & Software industry show such average results of ROAS indicators for individual marketing channels:[/vc_column_text][image_with_animation image_url=”8444″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”30px”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”40px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” top_padding=”2%” bottom_padding=”3%” left_padding_desktop=”3%” constrain_group_2=”yes” right_padding_desktop=”3%” bottom_padding_phone=”4%” constrain_group_7=”yes” left_margin=”0″ constrain_group_8=”yes” right_margin=”0″ text_color=”light” text_align=”left” row_border_radius=”15px” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”padding-4-percent” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”center” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.95″ width=”1/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”6/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]
[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”15px”][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-1″ solid_text_color_override=”#000000″ icon_family=”iconsmind” text=”Schedule appointment” url=”https://calendly.com/walteridzikowski/strategy-session” icon_iconsmind=”iconsmind-Calendar”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30px”][vc_column_text]
Power Content – Search for video that will grab customers’ attention.
This strategy is based on the assumption that:
The general principle is the same – we are looking for a video material that, displayed for a given group of people, would generate sales from digital marketing.
[/vc_column_text][divider line_type=”No Line” custom_height=”30px”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”40px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#000000″ scene_position=”center” top_padding=”2%” bottom_padding=”3%” left_padding_desktop=”3%” constrain_group_2=”yes” right_padding_desktop=”3%” bottom_padding_phone=”4%” constrain_group_7=”yes” left_margin=”0″ constrain_group_8=”yes” right_margin=”0″ text_color=”light” text_align=”left” row_border_radius=”15px” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”padding-4-percent” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”center” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.95″ width=”1/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”6/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]
[/vc_column_text][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][divider line_type=”No Line” custom_height=”15px”][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-1″ solid_text_color_override=”#000000″ icon_family=”iconsmind” text=”Schedule appointment” url=”https://calendly.com/walteridzikowski/strategy-session” icon_iconsmind=”iconsmind-Calendar”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]
Here it is assumed that most types of marketing strategies concern conducting competitive activities in very exploited areas. For example, the marketing strategy of many companies is based on the fact that they position themselves for very expensive keywords.
Source: https://neilpatel.com/ubersuggest/
Which means that in order for 100 people to enter their website from this ad, they have to pay $ 1,293, and we do not know if someone from such a small number will fill out a contact form.
Therefore, according to the assumptions of this strategy, it is necessary to „go deeper”. Where customers do not have a „high shopping temperature” (i.e. they know what they want to buy, they have the budget for it and they are looking for the right product for them).
The purchasing decision process consists of three stages:
As I wrote earlier – most companies are looking for a competitive advantage, trying to acquire customers with „high shopping temperature”. Who know what they want. The thing is that a good marketing strategy is one that does not give competition a chance.
Therefore, according to the assumptions of this strategy, it is also worth influencing customers: cold and summer. And not only those with „high shopping temperature”, where the price of customer acquisition is the highest.
Click the image below to zoom in.[/vc_column_text][image_with_animation image_url=”7064″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]
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Creating separate campaigns leading to a Landing Page advertising a single product or service.
The strategy is implemented in stages:
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Learn:
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[/vc_column_text][nectar_responsive_text]An audit and marketing plan is the best way to start marketing activities[/nectar_responsive_text][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Schedule appointment” url=”https://calendly.com/walteridzikowski/strategy-session”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”iconsmind” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Extra-Color-3″ icon_padding=”5px” pointer_events=”all” icon_iconsmind=”iconsmind-Arrow-OutsideGap” icon_size=”40″][vc_column_text]
[/vc_column_text][nectar_responsive_text]In the price of „Digital Marketing Manager” we support all customer acquisition channels[/nectar_responsive_text][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Schedule appointment” url=”https://calendly.com/walteridzikowski/strategy-session”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”iconsmind” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Extra-Color-3″ icon_padding=”5px” pointer_events=”all” icon_iconsmind=”iconsmind-Speach-BubbleComic2″ icon_size=”40″][vc_column_text]
[/vc_column_text][nectar_responsive_text]Make an appointment for a free strategy session – let’s determine together what you need to acquire customers[/nectar_responsive_text][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Schedule appointment” url=”https://calendly.com/walteridzikowski/strategy-session”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” constrain_group_1=”yes” constrain_group_2=”yes” constrain_group_8=”yes” text_color=”dark” text_align=”left” row_border_radius=”10px” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#000000″ shape_divider_position=”top” shape_divider_height=”100px” bg_image_animation=”none” gradient_type=”default” 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The LinkedIn campaign received positive feedback from the messages sent. An effective approach to our marketing has provided reliable results.”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]