Digital marketing for SaaS is a tight and challenging race. Without the right strategies and techniques, it’s easy to fall behind your competitors. If you’re struggling to get more people to visit your SaaS startup website or download your software, it might be time to get...
Email marketing for SaaS remains one of the most effective ways to reach and engage your target audience. It also happens to be one of the most affordable and scalable marketing channels. Best of all, it’s not something that goes away; people continue to get and read...
Sales funnel is a proven way to move leads through your marketing process and achieve SaaS marketing success. But it’s not as easy as dropping a few fields into your lead management system, posting a few blog posts, or creating a couple of slide presentations....
When it comes to measuring marketing performance, it can be challenging to know what the best metrics are. There is no universal set of KPIs that works for every SaaS business and marketing team. Every organization has different objectives and a different audience to...
If you answered: “content marketing in our SaaS company is outstanding” – my congratulations, your company probably wins in the markets. But if you’ve disagreed or don’t know how to determine if it’s good, check out the stats below (data from...
This content is password protected. To view it please enter your password below: Password:
Check the level of your knowledgeDigital Marketing Quiz If the questions seem too difficult for you, this e-book may be interesting for you: E-book: Digital Marketing during COVID-19 Loading…
The goal of marketing for IT companies is to prepare your business to scale. Generally, many companies in this industry operate on the basis of manual customer acquisition. Mostly, focused on the very effective work of one person from the company who builds relationships with...
Table of contents Why build processes? Functional orientation Process orientation Stages of building marketing processes in the marketing department Define Measure Analyze, Correct, Control / Navigate Why build processes? Functional vs Process...
Choosing the right digital marketing agency is tricky, and the consequences of a wrong decision can be a catastrophe – this article will tell you how to avoid it. As a manager, you know how hard it is to find the right partners to grow your business. There are...
The most important thing in conducting business is not to maximize profit, but rather to minimize the risk. This was the conclusion carried out by scientific research . Following this line of reasoning, I try to answer the fundamental question: How to leverage SEO research...